Nasruddin Mohmad Kassim
Upper Management / Consulting
About Nasruddin Mohmad Kassim:
An experienced research/analytics/insights professional straddling both vendor and client-side organisations, with expertise in providing intelligence and insights leadership for strategic planning, branding, product & creative development and marketing & sales across varied categories including FMCG, ICT, finance, fashion, heavy industries, broadcast media and property development.
Experience
- More than 20 years experience in insights and research, both in agency and client organisations.
- Equally comfortable with managerial/leadership responsibilities as well as day-to-day functional operations.
- Equally proficient in both quantitative and qualitative research methods, as well as secondary research activities.
- Effective at listening to and understanding stakeholder/client issues and translating those into alternative solution proposals as well as efficient management of project timelines and stakeholder/client expectations.
- Experienced in setting up research team/capability from ground zero.
Education
Bachelor in Business Administration
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