Novria Marcella

Hi! I am Novria Marcella, an Arts Management Student in Lasalle College Of The Arts. I am interested in working in the Music, Entertainment and Live Events Industry. 

1) Cultural – My Precious Fanscreening ( Fanmeeting ) 

Member of Artist Liason Officer team                                                                                                                                  July 2023

•  Responsible with managing the care of the artist and attention to artist requirement ; assisted in facilitating the artist stay at the venue and event by managing local transport, air and ground transport booking and arrangements, scheduling for artist and staff travel throughout the event and ensuring hospitality and accommodation.
• Foster my skills in organization and collaboration. 

2)Cultural – Java Jazz Festival  ( Concert )

Head of Artist Merchandise Team                                                                                                                                                                                                                                                  May 2023 – June 2023

• Responsible for getting the merchandise from the vendor to the venue, loading it in and out, and selling it every night during the concert; in charge of keeping track of sales, maintaining stock, and all of the associated accounting for the duration of the festival.
• Foster my skills in communication, organization, team work.

3)Internship – IME Indonesia                                                                      

Member of Documentation, Backstage and Social Media Team                                                                                                                                                                                           February 2023 ( Ongoing )

• Documented the Blackpink Concert in Jakarta, SeChan Fancon Tour in Jakarta, Baby Metal Concert in Jakarta, BTS Suga Concert in Jakarta, TXT Concert in Jakarta, Le sserafim Concert in Jakarta
• Assisted in filming and creating content for Social Media purposes. 
• Assisted in food catering for staff members and artists. 
• Foster my skills in communication and team work. Broaden my knowledge in photography and expand my networking skills.

4)Internship – Toorly                                                                    

Member of Artist Relations Team                                                                                                                                                                                                                                            November 2022 – April 2022 

• In charge of managing relationship between the platform and artist. Supporting onboarding and activation of Artists on TOORLY platforms and collaborate with other internal teams to execute promotional campaigns.
• Foster my skills communication, teamwork and organization;  Increased my network in the Music Entertainment industry and my confidence to communicate with others.

5)Internship – HP Music Record and Company                                                                                                          

Member of Marketing and Promotion Team.                                                                                                                                                                                                                      August 2022  - November 2022

• In charge of documenting HP Music Artists ( Rhoma Irama, Elvy Sukaesih, Devano Danendra ) in events such as AMI awards, Dream Fest, Devano Danendra Press Conference, and all Radio visits. 
• Edited Behind The Scenes videos for all artists and HP Music events. 
• Manage and create captions for HP Music Instagram, TikTok, Twitter, YouTube and Facebook accounts. 
• Implement and monitor HP Music’s Social Media strategy in order to increase brand awareness and improve marketing efforts.
•  Foster my skills in leadership, photography,  communication, teamwork and organization;  Increased my network in the entertainment industry and my confidence to communicate with others.

Arts Management at LASALLE College of the Arts in Singapore