Peggy Phor

Versatile marketing specialist whose career has spanned the financial services, MICE (Meetings, Incentives, Conferences and Exhibitions), media publishing, and hospitality sectors. Diverse regional exposure to APAC and Middle East markets. Excellent business and commercial acumen with an outstanding track record in E2E strategic integrated marketing campaign planning, demand generation, internal and external communications, events and sponsorship/partnership management. Notable successes in delivering strategic integrated go-to-market activation campaigns across targeted channels and customer segments, so as to drive brand consideration, customer acquisition and retention, and deepen customer engagement. 

B2B growth marketing lead with regional exposure to APAC markets skilled in crafting multichannel marketing, content engagement and lead generation campaigns via offline and digital channels/touchpoints. A trusted marketing business partner who is adept at engaging clients, vendors and stakeholders across all levels to bring about commercial and business growth and influence C-suite decision making through data-driven insights. 

Advanced Diploma in Business Administration (Marketing Communications), Raffles Design Institute
Achievement: Attained Top Student Award for Academic Excellence