Phua Chun Huen

I am a penultimate student at Nanyang Business School specializing in Marketing. I am passionate about learning more about Singapore's fashion and luxury industry. After taking a module on channel value creation, I am deeply entrenched in creating value through direct retail channels for consumers. Having learned about luxury branding in Paris, I am familiar with the nuances of communicating and delivering luxury propositions to customers in various brand touchpoints through a luxury brand's heritage, craftsmanship, and quality. 

Previously, I have experience in providing brand research to Parisian-based brands and have experience participating in Paris fashion week while living abroad. I have experience in product development, showroom management, and merchandising. 

I have taken strategic brand management, channel value creation, and marketing analytics (consumer) modules during my degree program. In addition, I am interested in luxury research which I was exposed to while studying in Paris.