Pramilla Manikam

Experienced professional with a strong background in customer relations and account management. Proven track record of cultivating strategic partnerships and delivering exceptional service. Expertise in digital marketing and campaign management, including SEO, SEM, social media, and content marketing. Skilled in driving brand visibility and enhancing audience engagement. Proficient in budget management, data analysis, and delivering comprehensive reports. Took a career break to prioritize family commitments and am now eager to contribute my skills and experience to a dynamic team. Committed to leveraging technology to fuel business growth and exceed client expectations.

Infocomm Media Development Authority (IMDA)

Digital Marketing Manager                                                                                                                         Oct 2022 – Apr 2023 (Contract)           

• Manage a wide range of stakeholders across the people, public and private sectors, working with tech platforms - Google, Meta, TikTok, telcos, banks, social services, and other partners in the ecosystem.
• Partner matching and Project curation: Conceptualize and curate collaborations among prospects and partners/vendors to bridge gaps in the ecosystem.
• Formulated data-driven marketing strategies, aligned with program KPIs.
• Create and manage content across multiple channels, including social media, email marketing, and digital advertising efforts through our internal marketing team and external appointed media agencies.
• Additionally manage the organization’s webmail queries and moderate replies for the team.
• Communicate and market the Digital for Life movement and inspire prospective partners to collaborate through effective storytelling and public education materials for social channels and other mediums. 
• Conduct reviews of agencies and vendors to ensure that they are delivering quality work and meeting our organization's needs.

Bachelor of Information Technology (Business & Corporate Systems)                                     

Queensland University of Technology, Australia

• Modules include IT project management, Information systems development, business case analysis, Interaction Design, specializing in Information Systems Management, business of IT and important aspects of business process management and business process modeling.