Priyanka Joshi

• 8+ years of experience in developing brand positioning strategy with persuasive messages that helped grow company revenues to USD 80 million.
• Spearheaded the launch of a new 'disruptive' product and its positioning, including developing an integrated B2B marketing plan to drive awareness and consideration for sister products. 
• Established thoughtful and provocative marketing strategies, creative briefs, and branding ideas for sub-brands.

• Analyzing market trends and identifying opportunities to increase company's ability to engage new and existing stakeholders.
• Actively contributing in content ideation, development, and execution across teams.
• Overseeing internal teams responsible for digital presence management (website maintenance), print collateral production (brochures, annual reports), video production (internal training videos, newsletters etc.).
• Managing complex, fast-moving, and unexpected communications challenges with media and partners.
• Drive increased use of social listening and market/industry insights to develop and implement programs.

Previously as a senior manager (same company) 

• Collaborated to develop content and strategy for an industry-wide initiative that promoted the core product within retail & trade segments.
• Led external and internal teams to develop a new brand identity, personality, and marketing program that grew brand recognition.
• Developed B2B marketing campaigns that drove best-in-class response rates.

1. Strategy of Content Marketing (University of California, Davis) - 12 week online course that helped me categorize the knowledge that I have amassed over the years with my hands-on experience
2. Social Media Marketing Specialization (NorthWestern University) - 25 week online certification course which helped me study the social media concepts, marketing models and application. 
3. Masters in Communication & Journalism – University of Pune, India.