About Rani Jeyaraj:
Experienced storyteller and strategic creative director with a strong track record of successful creative campaign delivery and content strategies for a diverse range of advertising clients, publishers, and OTT platforms across the APAC region. Collaborative and strategic leader, tuned into industry trends, with keen editorial instincts, and an understanding of medium nuances. Adept at empowering creative teams with diverse skill sets to consistently deliver best-in-class creative work. Strong network of contacts within the APAC creator community and unwavering commitment to setting the standard for creative excellence.
Created innovative multi-platform brand campaigns for high-profile clients, including BMW, KIA, AWS, Panasonic, Accor Hotels, SIA and multiple Tourism Boards, including an award winning influencer-led campaign for DBS. Implemented strategic branding approach through competitor analysis, social listening, and data analytics. Direct results include a BMW campaign with 1.3M impressions, 8% increase in followers, and 12% increase in engagement.
Adaptable to diverse mediums, including leveraging AR and app development to enhance the storytelling experience. Driven in pushing creative boundaries, whilst maintaining a detail-oriented approach to experimentation. Keenly aware of competitors and best-in-class work, leveraging insights to differentiate and offer a perspective that is easily identifiable. Skilled at transforming imaginative concepts into compelling and polished pitch decks that not only articulate creative vision with clarity and concision but also captivate and motivate key stakeholders to embrace creative approaches. Led successful projects for BBCSW, Nat Geo, Bloomberg and SPH, gaining valuable insight into the changing publishing landscape. Developed a comprehensive understanding of each publication's tonality, creative approach and challenges. Championed inclusivity and diversity in storytelling by building a robust network of local talent with a particular emphasis on empowering female creatives. Recognising who crafts our stories is as significant as the stories themselves.
Led and mentored in-house and freelance creative teams across the region, fostering a collaborative and innovative work environment that encouraged out-of-the-box ideation, guided by strategic thinking to consistently deliver successful projects. Cultivated talent by providing guidance, always setting the standard through personal action. Invested in team growth and development through training programs, internal initiatives, mentorship and fair appraisal processes. Focused on balancing team development with personal well-being to prevent burnout in a demanding industry.
Demonstrated adaptability during COVID-19 restrictions to oversee remote shoots, adjust management style whilst maintaining high production standards despite logistical hurdles such as crew sickness and personal challenges of my team. As a woman of colour, strived for personal excellence, professionalism, and leadership in the workplace, embodying traits such as confidence, empathy, resilience, and authenticity to serve as a positive role model that inspires and empowers others.
Successfully executed projects of varying scales, with a combined budget of SGD 1M in FY 21/22 despite the challenges posed by the pandemic, including navigating market fluctuations and budget constraints. Exhibited outstanding creative oversight in on-location and remote collaborations, ensuring precise execution of projects. Proactively anticipated and resolved potential production mishaps using past experiences to guide towards optimal solutions.
Ensured content met editorial and technical standards, adhering to multiple brand guidelines while prioritising timelines and budgets for on- time, on-budget delivery. Worked on projects from the vibrant skyline of Hong Kong to the verdant hills of Kunming, the villages of Kenya, and the pulsating streets of Tokyo. Crafted unique perspectives and innovative ideas to help bring something fresh and exciting to every project.
Brought experience in all aspects of production, adept at analysing budgets, identifying areas of overcharge. Maintained realistic margins without compromising creative output, resulting in productions that meet expectations and maximised ROI. Strategically blended the science of budget management with the art of creative motivation, nurturing inspired teams to produce exceptional work that exceeds expectations, all while maintaining profitability and a positive work environment.
Filmmaking | LONDON INTERNATIONAL FILM SCHOOL London, UK
BA in Psychology (English Literature & Journalism) | MOUNT CARMEL WOMEN'S COLLEGE Bangalore, India Studied Arts (Editor of School Magazine) | BISHOP COTTONS GIRLS SCHOOL Bangalore, India
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