Saadiqa Akhtar

Results-oriented Internal Communications Manager with 5 years of experience driving effective internal communication strategies, meeting KPIs, and leading impactful initiatives. Skilled in change management, stakeholder engagement, and cultivating transparent and engaging company cultures. Proven ability to optimize communication channels and enhance employee satisfaction and productivity. Experienced in implementing global communication transformation strategies and driving regional initiatives, including early career programs and diversity, equity, and inclusion strategies. A global citizen with a passion for leveraging creative strategy to drive social impact in areas such as Diversity & Inclusion, Sustainability, and Project Management. Adept at problem-solving and incorporating the human element into every project.

The Adecco Group

Communications & Special Projects, Asst. Manager, APAC President’s Office                                                      Jan 2021 – Present 

• Led and executed comprehensive internal communication strategies aligned with organizational objectives, driving increased employee engagement and alignment with company goals.
• Developed and managed communication plans for diverse initiatives, including change management projects, leadership announcements, company-wide updates, employee recognition programs, early career programs, and diversity, equity, and inclusion initiatives.
• Successfully implemented and maintained a range of internal communication channels, including intranet portals, newsletters, digital signage, town hall meetings, and targeted marketing channels, ensuring consistent and timely delivery of information.
  • Monitored and evaluated communication efforts through key performance indicators (KPIs), surpassing established targets in employee satisfaction surveys, readership metrics, conversion rates, and return on investment (ROI).
• Advised senior leadership on internal communication best practices, diversity, equity, and inclusion strategies, facilitating effective communication between executive teams and employees.
• Identified opportunities to enhance communication processes and tools, resulting in streamlined workflows, improved information dissemination, increased collaboration across departments, and enhanced participant experiences in early career programs.
• Developed and delivered training programs and workshops to foster effective communication skills, driving improved cross-functional collaboration, information sharing, and leadership engagement.
• Strategized and implemented global communication transformation strategies, overseeing cross-functional teams and ensuring consistent messaging aligned with organizational goals.
• Established a robust internal and external marketing presence through strategic email communications, targeted marketing channels, and social media for early career programs and other initiatives.
  • Led efforts to establish policies and procedures for early career program management, elevating conversion rates and enhancing participant experiences.
• Executed a region-wide Environmental, Social & Governance strategy encompassing diversity, equity, and inclusion, sustainability, and overall well-being.
  • Provided advanced knowledge and thought leadership to operationalize the global diversity, equity, and inclusion strategy within the region.
  • Contributed to regional diversity councils and drove diversity, equity, and inclusion initiatives as a subject matter expert.
• Communicated ROI and outcomes to key stakeholders through executive summaries, offering recommendations for improvement.
• Collaborated directly with CEOs, SVPs, and senior executives, providing writing, advisory, and strategic support.

Google                                                                                                                                     APAC

Digital Marketing Trainee, APAC                                                                                                2020 – 2021

• Successfully assessed and achieved client success by employing effective sales techniques, resulting in notable revenue growth and high customer satisfaction rates.
• Collaborated with channel sales, advertisers, agencies, and clients to identify and capitalize on key business opportunities, leveraging persuasive communication skills to influence stakeholders and drive desired outcomes.  
• Demonstrated expertise in launching and managing paid digital advertising campaigns across diverse platforms, consistently optimizing performance and maximizing return on investment. 
• Crafted compelling narratives and utilized storytelling as a powerful client engagement strategy, effectively conveying value propositions and establishing enduring relationships.
• Conducted comprehensive market research and analysis to identify trends, target audiences, and competitive landscape, informing data-driven campaign strategies and facilitating informed decision-making.
• Contributed to the development and implementation of impactful digital marketing initiatives, including social media campaigns, email marketing, content creation, and search engine optimization (SEO) strategies. 
  • Kept a close eye on campaign performance metrics, generating detailed reports and extracting actionable insights to enhance overall effectiveness and drive continuous improvement.
• Collaborated seamlessly with cross-functional teams, fostering strong alignment among creative, design, and analytics departments to ensure the successful execution of marketing objectives. 
  • Maintained a proactive approach to staying informed about industry trends, emerging technologies, and best practices in digital marketing, actively sharing knowledge and contributing to team growth and innovation. 
• Proficiently utilized analytical tools and platforms such as Google Analytics, Google Ads, and social media analytics to meticulously track performance, identify growth opportunities, and optimize campaign outcomes.
  • Assisted in the development of impactful marketing collateral, presentations, and sales materials to support business development endeavors and enhance client engagement.

Sand & Sky, Coco & Eve                                                                                                         APAC

HR & Talent Acquisition Intern, APAC                                                                                          2020 – 2020

• Developed and implemented company-wide activities that enhanced the workplace experience, utilizing data analytics and insights to drive employee engagement and satisfaction.
• Implemented quality HR programs that improved, delivered, and scaled high-quality processes, systems, and policies, contributing to improved performance and achievement of business goals.
• Managed HR operation tasks, including payroll, leaves, assets management, and employee relations, using HRIS systems to ensure accurate and efficient processes.
• Cultivated and maintained strong partnerships with colleagues from APAC, collaborating on various HR initiatives and fostering cross-regional collaboration.
• Collaborated with the Global Talent Acquisition Head to improve and introduce a more holistic employee engagement structure, enhancing the recruitment and retention of top talent.
• Created exciting and engaging social media content that effectively drove the company's global online presence, promoting employer branding and attracting potential candidates.
• Partnered with the HR Operations Manager to revamp and implement new policies surrounding labor/compliance laws and cultural nuances, ensuring compliance and a positive work environment.
  • Conducted research and analysis on HR trends, best practices, and industry benchmarks, providing recommendations and implementing innovative strategies to drive HR excellence.
• Assisted in talent management initiatives, including performance management, talent development, and succession planning, supporting the growth and development of employees.
  • Provided HR support and guidance to managers and employees, addressing inquiries, resolving issues, and ensuring adherence to company policies and procedures.
  • Developed and delivered training programs and workshops on HR-related topics, fostering employee development and compliance with HR practices and regulations.

NBCUniversal                                                                                                                            APAC

Programs & Events Intern, APAC                                                                                                  2019 – 2020

• Provided comprehensive assistant support to the Managing Director, managing calendars, scheduling appointments, coordinating travel arrangements, and ensuring efficient day-to-day operations.
• Managed and maintained the Managing Director's social profiles on platforms such as Instagram and LinkedIn, crafting and creating suitable content to enhance online presence and engagement.
• Coordinated and executed internal-wide events aimed at fostering team bonding and increasing productivity, ensuring smooth logistics, and creating a positive and inclusive atmosphere.
• Successfully oversaw and planned over 20 events within a span of 6 months, ranging from team-building activities to town hall meetings, driving employee engagement and collaboration.
• Created, developed, and maintained the Employee Resource Group Instagram page, curating and sharing content that showcased the group's initiatives and promoted diversity and inclusion.
• Conducted extensive social media landscape analysis to shape NBCU's future social strategy, identifying emerging trends, competitive insights, and opportunities for growth and engagement.
  • Led and organized Corporate Social Responsibility projects, collaborating with partners and stakeholders, crafting and distributing event communication items, and ensuring successful execution of initiatives.
• Acted as a liaison between the Managing Director and internal/external stakeholders, managing communications, drafting correspondence, and facilitating effective information flow.
• Maintained confidentiality and handled sensitive information with discretion, ensuring the highest level of professionalism and trust in all interactions.
  • Assisted in special projects and ad-hoc assignments as required, demonstrating flexibility, resourcefulness, and the ability to adapt in a fast-paced environment.

NANYANG TECHNOLOGICAL UNIVERSITY                                                                        Singapore 

B.A. in Sociology and B.A. in Psychology                                                                                                           2020

With Direct Honors, Deans List

KINGS COLLEGE LONDON                                                                                                      London, U.K

Certificate in Profiling Psychology                                                                                                               2017

KOC University                                                                                                                                Istanbul, Turkey

Certificate in International Politics                                                                                                            20115