About Shawn Tan:
- Led a team of 12 in the launch of Huawei’s mobile music app across SEA, working closely with music labels in the region and pioneering music operations in 5 markets
- Led Huawei’s consumer cloud service operations & Entertainment / Music department for local activations across SEA
- Planning and execution of new feature launches in app capabilities towards the objective of DAU delivering 40% increase across APAC markets and paid sub growth by 25%
- Campaign creation and project management formable landing pages cross digital activations
- Music curation for Huawei Music app including onboarding and servicing for key label partners in SEA
- Work with XFN teams to ensure smooth workflow of new music content and placements in key apps of the HMS cloud
- Developed core ways of working for M&E verticals in Huawei ensuring performance and KPIs are met on a quarterly basis
Experience
Huawei, Singapore
Content Operations Manager, Chief Editor
- Led a team of 12 in the launch of Huawei’s mobile music app across SEA, working closely with music labels in the region and pioneering music operations in 5 markets
- Led Huawei’s consumer cloud service operations & Entertainment / Music department for local activations across SEA
- Planning and execution of new feature launches in app capabilities towards the objective of DAU delivering 40% increase across APAC markets and paid sub growth by 25%
- Campaign creation and project management formable landing pages cross digital activations
- Music curation for Huawei Music app including onboarding and servicing for key label partners in SEA
- Work with XFN teams to ensure smooth workflow of new music content and placements in key apps of the HMS cloud
- Developed core ways of working for M&E verticals in Huawei ensuring performance and KPIs are met on a quarterly basis
Education
Jan 2013 – Jun 2016 Murdoch University, Singapore
Bachelor of Arts in Communication, Media Studies and Marketing (Double Major)
Aug 2008 – Oct 2011 Management Development Institute of Singapore
Diploma in Mass Communications
Apr 2008 – Jul 2008 Management Development Institute of Singapore
Professional Certificate in Marketing and Communications Management
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