Sheryl Phoa

As a Senior Account Manager, I oversaw a $1.2 million portfolio of accounts and consistently exceeded sales targets. Through in-depth research on marketing and media trends, I identified opportunities for business growth and achieved a 39% increase in revenue within a year. I collaborated closely with clients to understand their brand, category, and competitors, and developed customized marketing strategies. Working with cross-functional teams, I generated impactful concepts aligned with clients' briefs and co-created workflow processes for digital marketing campaigns, leading to improved performance and efficiency. I spearheaded digital transformation initiatives, implemented value-led solutions, and supported the delivery of quality reports and presentations to senior executives.

With my extensive experience in both digital and retail marketing, I am adept at creating and implementing comprehensive marketing strategies that effectively target consumers across multiple channels, resulting in increased engagement and sales both online and in-store. I am a highly motivated and energetic professional with a strong focus on personal and career growth. My positive attitude and willingness to learn new skills quickly and effectively make me adaptable to any sector. I excel under pressure and am always eager to take on new challenges that allow me to utilize my existing skills and continue learning, both for the benefit of the organization and my own professional development.

• Bachelors of Science (Honors) in Digital Marketing
• Diploma (Merit) in Marketing