About Shih Cheng Chiu:
Hi, I'm currently pursuing my master degree of Business Analytics in SMU. I worked as an digital advertising intern in Shopee before, which aroused my interest in analytics and led me to SMU. I have completed several data analytics projects of Excel, Python and JMP and my future plan is to become a data analyst and data scientist.
Experience
SHOPEE, Digital Advertising Intern, Data Department
- Analyzed sales data from the dashboard and directed Pay Per Click (PPC) adjustment on advertising keywords , generating over 110,000 SGD sales revenue for about 50 customers
- Guided over 100 clients to utilize data dashboard to target and to measure advertising campaigns on Shopee platform
- Led project team of four in optimizing customer experience by adding essential information on landing page and modifying telephone contact SOP
- Launched "Shopee University" project, creating a series of courses educating Shopee platform sellers on better selling strategies; reduced churn rate from 50% to 25%
CLARENCE LANGUAGE NETWORK, Project Manager Intern
- Initiated Search Engine Optimization (SEO) project to improve Google search ranking of company web page, bringing ranking from fourth to first place; built a blog to enhance company visibility and increase website traffic by 40%
- Trained 10 junior associates in Search Engine Optimization (SEO) strategy and sales promotion
- Completed website update with a software engineer within 5 months
Education
- SINGAPORE MANAGEMENT UNIVERSITY, Master of IT in Business (Analytics Track)
- NATIONAL TAIWAN UNIVERSITY, Bachelor of International Business
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