Jan 2023 to currentProject Manager & Marketing Lead – APAC Pixi Beauty APAC Marketing (core role) which consists but not limited to: Influencer Marketing: - Partner with influencers, KOLs and TikTok Creators/Educators, to create engaging organic content and building strong and genuine relationships with the influencer community, new and current.
- Have built very strong connections with the mainstream as well as emerging creators in SEA and India
- Emerged as a highly recommended brand ambassador and able to command organic collaborations due to my influencer management and relationship skills
- Track campaign performance, seeding outcomes, identify top-performing influencers and stay updated with social media trends and platforms to ensure content relevance.
- Collaborated with TikTok Singapore & TikTok Philippines teams to create platform engaging campaigns aligned with
- Team Collaboration: Liaising with Social media, E-Commerce, Content Creation teams to get support on design assets and materials for both offline & digital activations
Event Management - Event Concept & Planning: Developing event concepts, themes, and schedules for the APAC region.
- Budget Management: Creating and managing event budgets and mapping post event reports to suggest revision or reallocation in budgets
- Venue Selection & Vendor Management: Research and Select, appropriate on-brand venues that fit the event's requirements. Negotiating contracts and manage relationships with partner vendors
- Marketing and Promotion: Designing and implementing marketing and promotional strategies to generate pre-event publicity and achieve maximum attendance.
- Logistics: Overseeing the logistics, including transportation, delivery of all event props and production items, pre-event equipment setup and post event tear-down, and eventual handover back to venue/site vendor.
- On-site Management & Team Supervision: Leading and managing a team of staff and volunteers to ensure smooth event execution. Mitigate any issues, and make adjustments as needed.
- Risk Management & Compliance: Identifying potential risks and developing contingency plans to address any issues that may arise. Ensuring all events comply with relevant regulations, safety standards, and legal requirements.
- Post-Event Analysis: Conducting post-event evaluations to measure success, gather feedback, analyse social media analytics and study the performance and identify areas for improvement.
Partnerships and Collaborations: - Identified and successfully executed collaborative opportunities with businesses in Fashion, Media, Luxury, Fitness, Wellness, Parenting, Education, Hospitality & F&B, Hotels, Tourism, Social Media Platforms as well as Government led initiatives
- Generated partnerships leads from existing relationships and converted the same to fruitful collaborations
- Known for introducing unconventional ideas and ways to collaborate and have proven them to be successful for all parties involved
Project Manager APAC - Assist and contribute to ongoing and ad-hoc projects with different teams in the business, including sales & marketing, account management, logistics, Regulatory & Product Registration, HR, Corporate responsibility, government related channels and office management & organisation
- Prioritize, structure, and manage cross-functional projects with multiple stakeholders – internal and external
- In particular, expansion of Pixi as a brand into the Indian market, the fastest growing at the moment for the APAC region, is a market where I have contributed in many projects encompassing Cosmetics Registration and Regulatory Framework, Logistics Options for Influencer Seeding, PR Management, growing influencer base and co-hosting large retailer beauty trade shows.
June 2018 to Dec 2022PIXI BEAUTY Operations & Office Manager and EA to CEO- Joined as the inaugural employee for the Singapore office, collaborating closely with the founder & CEO
- Managed the establishment of the new office and facilitated the recruitment process for building a comprehensive team across all business functions
- Identified and implemented solutions for inventory storage and management, and assisted in navigating Imports, Customs Processes and last mile delivery
- Played an advisory role as an expert on manpower and immigration regulations in Singapore, contributing to the recruitment process and acted as a bridge between management and staff, ensuring effective communication of concerns.
- Managed confidential information of company records and personal information of key stakeholders with discretion
- Oversaw vendor partnerships and negotiated agreements for significant cost reductions while ensuring service excellence.
May 2014 to Mar 2018My CONFiDENT Child AcademyCo-Founder & Principal MentoR - Mentored and trained children and teens in essential skills to boost their self-confidence and self-esteem through various activities and exercises.
- Conducted individual and group workshops focused on various life skills, such as communication, decision-making, problem-solving, and emotional regulation.
- Coached children and teens to develop a positive Mind, leadership, teamwork and collaboration skills to help them work effectively in groups and think with a growth mind-set.
- Offered coaching sessions on Parenting Skills, Career Guidance and Behaviour Management to support them and their children’s communication and improve relationships with peers and family members.
- This role has provided me with valuable insights into owning, running, and sustaining a business while navigating its challenges and successes. It offered a significant advantage in my onward career path.
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Mar 2004 to Nov 2005WESTPAC BANKING CORPORATION NEW ZEALANDSales and Customer Support, Retail Banking- Executed cross-selling of a wide range of retail banking products, including everyday banking accounts, savings and investment products, general and life insurance, as well as international and bureau services.
- Providing valuable referrals and sales leads to the home and business lending team, fund management, and the treasury. Recognized for contributions to branch targets in customer retention and conversion within the retail segment, supported by positive customer feedback and acknowledgment.
- Cultivated in-depth understanding of product portfolio to enhance customer assistance with recommendations.
- Elevated customer engagement by actively listening to and comprehending their unique requirements.
- Transitioned to a non-client facing role prior to maternity leave, collaborating with the Wealth Specialist team to promote the new investment product suite to high-net-worth clients, generating substantial leads
Oct 2003 to Feb 2004REUTERS NEW ZEALANDCustomer Trainer- Delivered training and support to end-users across Reuters’ client base, including bank treasuries, small and medium-sized corporations, and other financial institutions.
- Achieved individual targets in training, facilitating sales, acquiring new product knowledge, conducting promotional activities, and overall performance.
- Provided valuable market feedback on competitor activities to internal teams and departments
- Designed specialized training materials across various sectors, ensuring alignment with audience expectations. Collaborated with subject-matter experts to verify the accuracy and relevance of training content.
- Navigated the cultural change, being my first role overseas, and adapted well to a new and very different work culture and social environment.
Nov 2002 to Apr 2003KOTAK BANK LIMITED - INDIARelationship Executive – Retail Banking- Pre-launch, was pulled into the Start-up team and assisted in designing sales strategies and ranking models for retail segment across India as a part of the bank’s wealth management services
- Assisted in testing all vendor systems across the Retail, Treasury, Corporate banking, and direct banking channels such as ATMs, Internet banking etc.
- Serviced retail customers to enhance the bank's lending and investments business.
- Promoted and acquired business from the 'Foreign Indian Nationals' customer base through online banking services.
- Sold third-party investment products, such as mutual funds and wealth investment products, to the retail customer segment.
- Selected to be part of the start-up lead team for Kotak Bank, which was a new venture for the Kotak Group
- Assisted in designing sales strategies and ranking models for the retail segment across India as part of the bank’s wealth management services.
- Assisted in testing all vendor systems across retail, treasury, corporate banking, and direct banking channels, including ATMs and internet banking.
Aug 2002 to Nov 2002KOTAK SECURITIES LTDAssistant Manager – Distribution- Led the successful distribution of financial products within the retail and institutional markets across India, targeting HNI clients.
- Promoted and acquired business from ‘Foreign Indian Nationals’ customer-base, through online banking services
- Successfully achieved sales targets and key performance indicators (KPIs)
- Collaborated with the team to design online sales tools, educating clients with intelligent and relevant market facts/data, presenting this as a unique selling proposition against competitors.
- Successfully negotiated with partners and suppliers to sponsor customer meets, events, and promotional activities, aiming to convert prospective clients
Feb 2002 to Aug 2002Reuters India Ltd. Account Executive - Business Direct Sales - Managed a regional client base & successfully identified sales opportunities in potential market segments, conducted product demos, and provided post-sale product training.
- Enhanced client satisfaction by fostering robust relationships through strong communication practices. Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities
- Maintained up-to-date knowledge of product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Assisted in the on-boarding process for new clients, ensuring a smooth transition into the company's roster of accounts.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Mar 2000 to Jan 2002Reuters India Ltd. Product Support & Training Executive - Trained front, middle, and back office users across the treasury department of banks, on Reuters's proprietary currency dealing platforms
- Conducted pre-sales product demonstrations for prospective users and facilitated follow-ups with prospects alongside Business Development Managers and Account Managers.
- Continuously evaluated training program feedback from participants and stakeholders, incorporating improvements as necessary to meet evolving business needs.
- Collaborated with cross-functional teams to ensure alignment of training objectives with company goals.
- Emerged as a product specialist and won internal competitions designed to gain new clients and convert leads
EDUCATION 2014 - Life-skills Coach and Mentor Certification from SoulCentre Pte. Ltd, Singapore 2005 – Post Graduate Diploma in E-Commerce from Wellington Institute of Technology, New Zealand, 1999 - Bachelor of Commerce Degreefrom the University of Mumbai, India. SKILLS - Project management
- Influencer Marketing and Management
- Social Media Analytics
- 360 degrees Events Management
- Sales & Business Development
- Community & Client Relationship
- Budgeting and forecasting
- Communication & Presentations Skills
- Public Speaking, Conversation Starter
- Team Work and Adaptable
- Critical Thinker and Problem Solver
Activities- Cooking and creating my own recipes is my favourite hobby. Someday I aspire to own and run a café or restaurant with a unique concept
- Traveling & exploring different cities, places of interest & cultures. Absolutely love historical cities
- Engage in community volunteer work – I am a Grass Root Leader of my neighbourhood and work under the MP for East Coast GRO, Dr. Maliki Osman
- Passionate about working with children, teens and youth
- Music enthusiast – relate to 90s when I grew up, but very much tuned to the latest which makes me a ‘cool’ parent and team mate!
Languages : English – proficient | Hindi – proficient |
