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Shivasangarry Raju

Shivasangarry Raju

Growth Marketer, Performance Marketing

Marketing / Advertising / Public Relations

Singapore

Social

About Shivasangarry Raju:

A data-driven marketer with 5+ years of integrated marketing experience. Well-versed in fast-paced SaaS, PaaS, fintech, HR tech, data analytics and FMCG industries catering to regional and local B2C and B2B audiences. An open, honest and reliable go-getter who drives results cost-efficiently.

Experience

Workmate

  • Grew overall app users by 14X ever since the Singapore market launch in Nov 2023, via performance marketing channels such as TikTok ads, Google Ads, Meta ads and App Search Ads.
  • Decreased CPA by 45% in 1 month (Jan 2023 to Feb 2023).
    Increased app users by > 2X overnight through app promotion campaigns onTikTok.
  • Produced videos for both organic and paid social media channels.
  • Conducted a user interview session for product development and marketing strategy.

Education

BSc (First Class Hons), Management with International Business
Royal Holloway, University of London
 

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