About Si Ying Lew:
Hello, I'm a fresh graduate from Nanyang Technological University (NTU). I am actively seeking opportunities to advance my career.
Experience
WORK EXPERIENCE
Maybank Investment Banking Group
Business Marketing Analyst (Contract)
Jan 2024 - Dec 2024
- Crafted marketing and communication materials for social platforms - Facebook, LinkedIn, and YouTube.
- Strategically planned, supported, and analysed high-value marketing campaigns
- Planned and assisted in High-Net-Worth cliente events with companies like Singapore Airlines & CSE Global.
Business Marketing Intern
May 2023 - Dec 2023
- Crafted and optimised compelling communication materials.
- Authored and implemented Standard Operating Procedures (SOPs) to streamline departmental processes.
- Played a key role in planning and executing diverse marketing campaigns, such as Search Engine Marketing (SEM), Email Marketing, and Birthday Rewards campaigns.
- Emceed high-profile client events, delivering engaging and memorable experiences.
Great Eastern
Digital Marketing Intern
May 2022 - Apr 2023
- Conceptualised, designed, and executed impactful digital marketing campaigns on Instagram and Tiktok.
- Planned and organised Career & Investment seminars garnering over 80 guests.
- Assisted in preparing detailed reports for marketing processes.
- Created engaging content (original texts, images, videos/GIFs) to enhance social media presence, achieving a 70% increase in Instagram followers post-campaign.
Internship Organiser
Jun 2022 - Dec 2022
- Planned and organised The Financialist's 2022 Winter Internship.
- Led and facilitated the internship program, providing guidance and support to new interns.
- Contributed to the planning of investment seminars and the ideation of engaging financial content.
Digio Bridal
Feb 2023 - Mar 2023
Digital Content Intern
- Strategised and managed Digio Bridal’s TikTok and Instagram content, driving over 80% increase in Tiktok following.
- Launched TikTok content, achieving an average viewership of 30,000 per video.
- Filmed, produced, and edited high-quality videos to captivate and grow the audience.
Education
University: Nanyang Technological University (NTU), Bachelor of Business
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