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Sneha Karthikeyan

Sneha Karthikeyan

Student

Marketing / Advertising / Public Relations

Singapore

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About Sneha Karthikeyan:

I am a Year 2 Marketing student at Nanyang Business School, with interests in marketing and brand management. As a highly team-oriented and challenge seeking individual, I am currently involved in publicity and publication projects for NTU Soul Funky - a premier funk-styles dance club. With an open-mind and curiosity about developing my conceptual and creative traits in marketing, I am also seeking immediate internships to kickstart my career!

Experience

Internship at The Ascott Limited, Brand & Marketing (Ascott Star Rewards)

  • Managed enquiries in the Ascott Star Rewards mailbox with the aim of promoting the ASR loyalty program and enhancing member satisfaction
  • Reviewed 6000+ monthly member transactions, cross-checked data, and identified discrepancies to flag out potential fraud cases
  • Utilized advanced Excel functions to analyze large datasets, identify patterns, and provide actionable insights for targeted marketing campaigns
  • Collaborated with various teams to brainstorm on possible system enhancements for better productivity among the staff in the long run
  • Provided support to ASR HQ global campaigns including promotion set-up, content updates on website and mobile app 

Education

Nanyang Technological University

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