Sneha Karthikeyan

I am a Year 2 Marketing student at Nanyang Business School, with interests in marketing and brand management. As a highly team-oriented and challenge seeking individual, I am currently involved in publicity and publication projects for NTU Soul Funky - a premier funk-styles dance club. With an open-mind and curiosity about developing my conceptual and creative traits in marketing, I am also seeking immediate internships to kickstart my career!

Internship at The Ascott Limited, Brand & Marketing (Ascott Star Rewards)

• Managed enquiries in the Ascott Star Rewards mailbox with the aim of promoting the ASR loyalty program and enhancing member satisfaction
• Reviewed 6000+ monthly member transactions, cross-checked data, and identified discrepancies to flag out potential fraud cases
• Utilized advanced Excel functions to analyze large datasets, identify patterns, and provide actionable insights for targeted marketing campaigns
• Collaborated with various teams to brainstorm on possible system enhancements for better productivity among the staff in the long run
• Provided support to ASR HQ global campaigns including promotion set-up, content updates on website and mobile app 

Nanyang Technological University