Soon Yi Tan

Passionate Digital-savvy marketing leader with 22 years of brand management,  consumer marketing and B2B marketing experience across tech and varied FMCG categories in Fortune 500 MNCs such as HP Inc, Nestle, Beiersdorf NIVEA, 3M, and most recently with Decorative Paint company, AkzoNobel managing Dulux.

Passionate to build world class high performance teams that impact business growth.  Value diversity and inclusion. A transformative leader and strategic thinker who has demonstrated agility, resilience and empathy during the pandemic to lead the team through tough times and back to recovery. Great interpersonal skills with emotional intelligence.

Experienced in developing and driving business strategy from region to country level. Recognized as a business partner to Business and Sales organizations and other functional teams. A data-driven marketer who formulates strategy development and decisions based on consumer insights and market research.

Master in creating and implementing world-class integrated marketing campaigns across multiple product categories and target audiences simultaneously. Excel in complex project management and great problem solver.

Lead digital projects from new platforms/trends/formats with partners like Google and Facebook for DCO, ABM, Search, Social and Influencer marketing. Expert in curating storytelling content to drive emotional connection with target audiences.

Received 6 marketing awards and numerous recognitions from 3M and HP. Self-starter with a commercial acumen and growth mindset, constantly driving innovation and raising the bars. A detailed oriented marketer with relentlessness for flawless execution.

Passionate Digital-savvy marketing leader with 22 years of brand management,  consumer marketing and B2B marketing experience across tech and varied FMCG categories in Fortune 500 MNCs such as HP Inc, Nestle, Beiersdorf NIVEA, 3M, and most recently with Decorative Paint company, AkzoNobel managing Dulux.

Passionate to build world class high performance teams that impact business growth.  Value diversity and inclusion. A transformative leader and strategic thinker who has demonstrated agility, resilience and empathy during the pandemic to lead the team through tough times and back to recovery. Great interpersonal skills with emotional intelligence.

Experienced in developing and driving business strategy from region to country level. Recognized as a business partner to Business and Sales organizations and other functional teams. A data-driven marketer who formulates strategy development and decisions based on consumer insights and market research.

Master in creating and implementing world-class integrated marketing campaigns across multiple product categories and target audiences simultaneously. Excel in complex project management and great problem solver.

Lead digital projects from new platforms/trends/formats with partners like Google and Facebook for DCO, ABM, Search, Social and Influencer marketing. Expert in curating storytelling content to drive emotional connection with target audiences.

Received 6 marketing awards and numerous recognitions from 3M and HP. Self-starter with a commercial acumen and growth mindset, constantly driving innovation and raising the bars. A detailed oriented marketer with relentlessness for flawless execution.

Bachelor of Commerce (Marketing and Management) from Curtin University of Technology, Australia