Sylvia Loo
Marketing / Advertising / Public Relations
About Sylvia Loo:
Hello! I am currently a final year student at Singapore Management University studying Business Management with a double major in Marketing and Digital Business.
Experience
Marketing and Business Development Intern at PwC Singapore
- Supported the launch of an annual flagship campaign, the Digital Trust Insights.
- Designed a marketing toolkit consisting of social media posts and email templates.
- Wrote content for a microsite where users can download the full report and developed slides for a webinar where partners shared the report's critical insights with C-suites.
- Conceptualised newsletters and EDMs using Apsis that were sent out to PwC clients.
- Collaborated with the business development team to craft a pitch about developing a super app for a B2B company.
- Researched and designed slides on the top super apps in Southeast Asia, the current global trends for super apps and cybersecurity frameworks.
Education
Singapore Management University
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