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Tay Leong Ping

Tay Leong Ping

Retail Area Manager

Retail

Singapore

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About Tay Leong Ping:

Results-oriented Area Manager with 8 years of retail experience, including 2 years leading diverse store profiles in a fast-moving chain. Skilled in driving operational excellence, fostering team development, and implementing change management strategies. Expertise in culture transitions and mindset change. Proficient in data analysis, process development, inventory control, and visual merchandise standards. Strong communicator, consistently achieving targets and exceeding expectations.

Experience

Area Manager in Lenskart 

  • Effectively managed 16-store portfolio, showcasing strong leadership
  • Lead teams through cultural transitions, improving productivity and engagement
  • Implemented new processes and SOPs for seamless store openings
  • Monthly Revenue building block and promotion planning
  • Incentive/rewards scheme planning base on KPIs needs
  • Analyzed sales data, market trends, and customer feedback for targeted strategies.
  • Led visual merchandise initiatives, enhancing customer experience and increasing sales
  • Collaborated with cross-functional teams for company-wide initiatives, driving business growth

Achievements as Area Manager

  • YOY revenue growth 16%, Customer conversion growth 21% to 26%, Net Promoter Score (NPS) growth from 70 to 76

Store Manager in Lenskart

  • Lenskart Singapore's first Non-Optical Background Store Manager
  • Led Front-line Healthcare Program, optimizing redemption flow for effectiveness
  • Experienced in new store opening/planning for Paya Lebar Quarter & Citylink Mall
  • Maintained stellar 80 NPS(Net Promoter Score)

Achievements at Store (Waterway Point):

  • Grew NPS(Net Promoter Score) from 40 to 80, with record revenue exceeding 200k
  • Achieved 26% revenue growth YoY

Retail Executive/Assistant Store Manager in Guardian Health and Beauty

  • Managed Inventory for sales and Tester. Ensure Tip top standard and hygiene of the Tester displayed.
  • Oversee store PNL, including sales, profit, labor, inventory, and expenses
  • Handled relationships with brand promoters
  • Strong Audit Compliance at Avg of 90%
  • VM/Planogram execution
  • Working with Brand's sales representative on Top selling product and ad-hoc instore activity(Cosmetic/Skincare/Health Supplement)
  • Experienced in new store opening/Renovation planning and execution

Education

Bachelor Degree in Computer Science

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