beBee background
Professionals
>
Marketing / Advertising / Public Relations
>
Singapore
Wei Jie Lim

Wei Jie Lim

Marketing Specialist
Singapore

Social


About Wei Jie Lim:

As a marketing specialist with 4.5 years of experience, I am passionate about crafting impactful campaigns that drive business growth. From developing innovative strategies to executing targeted tactics, I thrive on collaborating with cross-functional teams to deliver measurable results. With a deep understanding of consumer behaviour and market trends, I am committed to creating compelling messaging and engaging content that resonates with audiences. I am excited to bring my skills and expertise to a dynamic organization where I can make a meaningful contribution to its marketing efforts.

Experience

Grab

Associate, Channel Marketing

October 2022 – Current

●  Closely coordinated marketing plans with commercial leaders where needed to assure alignment with the commercial marketing strategy and priorities, resulting in a 30% increase in lead generation and a 15% increase in customer acquisition.

●  Coordinated a successful cross-channel automation campaign resulting in a 20% increase in customer engagement

●  Collaborated with cross-functional teams including product, operation and asset management to ensure cohesive and effective campaign messaging and execution while ensuring best practices were used in campaign design and deployment

●  Created visually appealing communication materials for email and in-app channels, optimizing campaign efficiency resulting in a 18% increase in open and click-through rates

●  Improved customer end-to-end journey across all touchpoints by managing visual displays at customer service centers, resulting in a 15% increase in customer satisfaction scores.

OWELL Bodycare Pte Ltd

Senior Marketing Executive March 2022 – October 2022 Marketing Executive July 2019 – February 2022

●  Designed and executed digital marketing strategies across social media platforms, including Instagram and Facebook, to drive spend and optimize campaigns for the e-commerce platform, resulting in a 35% increase in monthly active users and a 70% increase in e-commerce revenue quarter-on-quarter.

●  Optimized Google My Business and SEO strategy, resulting in a 12% increase in business profile searches quarter-on-quarter and exceeding industry benchmarks with successful conversions and increased sales at retail outlets through Google Ads.

●  Analyzed and optimized performance of all online and offline marketing campaigns and partnerships, resulting in a 6.27% increase in CTRs and successful conversions to increase sales revenue.

●  Managed community engagement through direct email and social media platforms, achieving a 90% response rate and improving customer satisfaction scores.

●  Fostered strong stakeholder relationships in cross-functional setups with malls to secure prime advertising placements and drive foot traffic to retail outlets.

●  Collaborated with key partners to develop and execute integrated advertising campaigns across TV, radio, and print media, resulting in a 20% increase in brand awareness.

●  Created product launch videos from end-to-end, including brainstorming storyboards, filming, and post-production edits, resulting in over 50,000 views on YouTube.

●  Developed visually compelling designs for offline and online retail experiences and activations, including in-store concepts, product packaging, marketing collaterals, social media and online visuals, within cost and time constraints.

●  Conducted webinars and created materials for product training to upskill sales teams, resulting in a 42% increase in productivity and a 14% increase in sales revenue year-on-year.

Education

NANYANG TECHNOLOGICAL UNIVERSITY

August 2015 – July 2019

Professionals in the same Marketing / Advertising / Public Relations sector as Wei Jie Lim

Professionals from different sectors near Singapore

Other users who are called Wei Jie

Jobs near Singapore

  • Direct apply

    WINCO MOLD (S) PTE. LTD. Singapore

    Coordinates Tooling engineering programs through day-to-day follow up on project/program road maps. Uses specific related knowledge to identify and resolve problems. Ensures the deadlines are achieved and day-to-day functions of the program and related projects take place as requ ...

  • Direct apply

    Meta Singapore

    **Business Incident Response Specialist Responsibilities**: · - Review, investigate and coordinate the end-to-end resolution of executive-level incidents in adherence with the respective process and policy frameworks. · - Communicate effectively with multiple stakeholders, includ ...

  • Vmo Aircraft Leasing

    Contracts Manager

    2 weeks ago

    Direct apply

    Vmo Aircraft Leasing Singapore

    LOCATION: SINGAPORE · We are looking for an experienced professional to join our Singapore office based team as Contracts Manager, who will be responsible for handling lease, sale, and purchase transactions and manages compliance throughout the life cycle of an aircraft; manages ...