beBee background
Marketing / Advertising / Public Relations
Ying Jie Wang

Ying Jie Wang

Freelance Marketing - Social Digital Content Email

Services provided: E-Commerce Marketing , Influencer Marketing Services , Video Marketing Services , Email Marketers , Email & Marketing Automation , Content Marketers , Email Marketing , Content Marketing , Social Media Marketing , Web / Digital Marketing , Facebook Marketing , Search Engine Marketers , Mobile Marketing & Advertising Services , Video Marketing , Twitter Marketing , Marketing Consultants , Instagram Marketing , Mobile marketing , Marketing Strategy Services , Search Engine Marketing (SEM) , Digital Marketers , Content Marketing Services , Instagram Marketers , YouTube Marketers , Marketing - Blog Writers , Marketing & Brand Strategy , Marketing , Affiliate Marketers , Marketing Strategy , Social Media Marketers , Influencer Marketing , Email Marketing Consultants , Marketing Strategists , LinkedIn Marketing , Affiliate Marketing

$50 / hour
Approximate rate


About Ying Jie Wang:

I am your end-to-end, full-suite marketeer. 

Highly experienced integrated marketeer in building & scaling innovative businesses with a proven track record to drive growth with data-driven and creative marketing strategies. As an integrated marketeer, I specialise in auditing the marketing mediums that best suits your business and suggest and/or execute actionable next steps. 

- Social Media Marketing & Advertising (Facebook, Instagram, Youtube, Tiktok) 
- Digital Marketing (SEO, SEM, Affiliates) 
- Content Marketing 
- Email Marketing 
- Marketing Strategy & Audit 
- Marketing Competitor Analysis 
- Website Development (Shopify)


B2B Product Marketing (Freelance)
Nexus FrontierTech  |  Artificial Intelligence  | Mar 2023 - Present

Leads marketing efforts across content, product marketing, events marketing, performance reporting and sales / BD support across SG, UK, VN, JP 

Key achievements: 

  • Launched AlphaGPT as an investment research chatbot to asset management


  • Leads product marketing and develops strategic positioning and communications for feature launches, cross-selling and up-selling
  • Create content calendar and brief creatives on LinkedIn, Newsletter and Webinars for different customer segments within the marketing funnel
  • Analyze performance such as Traffic, Social Media Metrics, CPL and MRR for lead generation and retention
  • Support sales & BD  teams with collaterals for lead generation and key accounts

Country Marketing Manager, Singapore & Australia
Luno |  Global Crypto Exchange App  | Mar 2022 - Jan 2023
Promoted from Country Marketing Manager, Singapore  | Mar  2022 - Oct 2022 

Leads integrated marketing strategy and execution as the first marketing hire for Singapore; also selected to drive the same impact to the Australia business.

Key achievements: 

  • Launched Singapore’s first crypto multi-channel content partnership with Singapore’s top finance publishers & influencers - MoneySmart, and ChainDebrief achieving 15% signup uplift 
  • Secured highly coveted PR coverage with Luno’s In-Principle Approval from MAS YahooBusiness TimesThe Straits TimesNasdaq
  • Received industry awards with International Business Magazine & Finder
  • Influenced Singapore top finance publishers to list Luno amongst Crypto Exchanges without affiliation incentives
  • Launched Australia’s First Affiliate Program and successfully onboarded top finance publishers such as Canstar, Finder & Finty (aggregating 6.6M monthly visits)


  • Leads integrated marketing strategy, channel management, budget allocation, acquisition growth, LTV / CAC Scaling across marketing functions such as  brand, PR, performance, SEO, CRM, affiliates, partnerships
  • Increasing brand awareness through content, PR & Partnerships to drive brand lift
  • Scale funnel performance and scaling through CRM, SEO, SEM, digital (Meta / Google / Tiktok Ads) and programmatic channels 

Integrated Marketing Manager - Brand & Campaigns
Moomoo Singapore Pte Ltd |  FinTech Brokerage App  | Jun 2021 - Jan 2022

Leads go-to-market integrated marketing for large scale omni-channel campaigns with 7-digits media budget with proven impact on full funnel from brand awareness, DAU to acquisitions. Project Feature: moomoo Singapore’s first TVC

Key achievements: 

  • Increase brand awareness by +9% & ad-recall +12% and reduced CAC by 15%
  • Manage, allocated and optimize 7-digits media budget monthly
  • Launched first partnership campaign with Nikko Asset Management


  • Responsible for end-to-end strategy, channel selection and management, and reporting of integrated marketing campaigns 
  • Drives consumer market research studies via research agencies and performance marketing (AB Testing & First Party Studies) to provide direction on strategies and insights on consumer behaviour
  • Collaborates with cross functional channel specialists and agencies (organic and paid) to drive proven impact with integrated campaigns and deliverables e.g. TVC, Collaterals, Ad Creatives
  • Manage and optimise paid media advertising efficiencies (e.g. CPI, CAC) across paid social, digital platforms to drive growth in customer funnel 

Assistant Marketing Manager
Gojek Singapore Pte Ltd  | Jul 2019 - May 2021
Promoted from Social Media Specialist  | Jul  2019 - Dec 2019

Leads Gojek’s marketing strategy to drive full funnel growth through integrated marketing campaigns via brand, digital, offline, social. Project Feature: Gojek Free Vaccination Campaign

Key achievements: 

  • 20% uplift in paid digital efficiency via optimisation, AB testing & creatives 
  • +15% Brand Awareness & +54% uplift in GMV with launch of 360 marketing campaign


  • Responsible for budget planning and spends actualisation to business objectives 
  • Drove overall marketing strategy based on actionable insights via qualitative and quantitative data, layered with customer segmentation insights 
  • Manage and optimise organic and paid media advertising and retargeting across owned, digital and offline platforms to drive growth in brand and demand metrics

Social Media Senior Analyst
Lazada Singapore Pte Ltd  | E-commerce App | Jan 2018 - Jul 2019
Promoted from Social Media Analyst | Jan 2018 - Dec 2018 

Manage the end-to-end strategic and creative development of Lazada’s social media platforms (organic & paid), livestream and influencer strategies to drive share of voice,  brand awareness and engagement.

Key achievements

  • 150% YOY growth on social SOV against competitors 
  • 10x uplift in following across social platforms
  • Launched Lazada Livestream social commerce model in Singapore

Key projects: Lazada 11.11 & 12.12 2018, Black Friday 2018Lazada 6th Birthday SaleProject Lead for Lazada Birthday Festival Event @ Plaza Singapura


Nanyang Technical University 

Bachelor's Degree in Business 

Specialisation in Marketing

Professionals offering similar services to those of Ying Jie Wang

Professionals in the same Marketing / Advertising / Public Relations sector as Ying Jie Wang

Professionales offering E-Commerce Marketing services

Professionales offering Influencer Marketing Services services

Professionales offering Video Marketing Services services

Professionales offering Content Marketers services

Professionales offering Email Marketing services

Professionales offering Content Marketing services

Professionales offering Social Media Marketing services

Professionales offering Web / Digital Marketing services

Professionales offering Mobile Marketing & Advertising Services services

Professionales offering Video Marketing services

Professionales offering Marketing Consultants services

Professionales offering Instagram Marketing services

Professionales offering Marketing Strategy Services services

Professionales offering Search Engine Marketing (SEM) services

Professionales offering Digital Marketers services

Professionales offering Content Marketing Services services

Professionales offering Marketing - Blog Writers services

Professionales offering Marketing & Brand Strategy services

Professionales offering Marketing services

Professionales offering Marketing Strategy services

Professionales offering Social Media Marketers services

Professionales offering Influencer Marketing services

Professionals from different sectors near Singapore

Other users who are called Ying Jie

Jobs near Singapore

  • Bethesda CARE Centre

    Program Executive

    Found in: beBee S2 SG - 1 week ago

    Bethesda CARE Centre Hougang, Singapore Full time $50,000 - $80,000 per year

    Brief Description · Reporting to the Head of Department (Children, Youth & Family), the incumbent for the Programme Executive (Full-Time) position should harness relevant disciplines which include Social Work, Psychology, Counselling and other relevant fields in Social Science. H ...

  • Search Network Pte. Ltd.

    Manufacturing Supervisor

    Found in: Talent SG 2A C2 - 1 week ago

    Search Network Pte. Ltd. Singapore $50,000 - $80,000 per year

    Production Supervisor (GMP and HACCP certified) Established MNC Company · Job Responsibilities:Responsibilities:Assist Production Manager with the production planning and scheduling, including management of raw materialsDirect and supervise Team Leaders and Production Assistants ...


    Assistant Business Development Manager

    Found in: Talent SG 2A C2 - 1 week ago

    BEE JOO INDUSTRIES PTE LTD Singapore $50,000 - $80,000 per year

    Roles & Responsibilities · Job Description: · To assist GM/AGM in developing new projects to increase the revenue streams. · Coordinate and host site visits of potential business collaboration partners from local and overseas. · Work closely with the sales team and maintain the r ...