Ying Jie Wang

B2B Product Marketing (Freelance)
Nexus FrontierTech  |  Artificial Intelligence  | Mar 2023 - Present

Leads marketing efforts across content, product marketing, events marketing, performance reporting and sales / BD support across SG, UK, VN, JP 

Key achievements: 

• Launched AlphaGPT as an investment research chatbot to asset management

Responsibilities

• Leads product marketing and develops strategic positioning and communications for feature launches, cross-selling and up-selling
• Create content calendar and brief creatives on LinkedIn, Newsletter and Webinars for different customer segments within the marketing funnel
• Analyze performance such as Traffic, Social Media Metrics, CPL and MRR for lead generation and retention
• Support sales & BD  teams with collaterals for lead generation and key accounts
   

Country Marketing Manager, Singapore & Australia
Luno |  Global Crypto Exchange App  | Mar 2022 - Jan 2023
Promoted from Country Marketing Manager, Singapore  | Mar  2022 - Oct 2022 

Leads integrated marketing strategy and execution as the first marketing hire for Singapore; also selected to drive the same impact to the Australia business.

Key achievements: 

• Launched Singapore’s first crypto multi-channel content partnership with Singapore’s top finance publishers & influencers - MoneySmart, and ChainDebrief achieving 15% signup uplift 
• Secured highly coveted PR coverage with Luno’s In-Principle Approval from MAS Yahoo, Business Times, The Straits Times & Nasdaq
• Received industry awards with International Business Magazine & Finder
• Influenced Singapore top finance publishers to list Luno amongst Crypto Exchanges without affiliation incentives
• Launched Australia’s First Affiliate Program and successfully onboarded top finance publishers such as Canstar, Finder & Finty (aggregating 6.6M monthly visits)

Responsibilities

• Leads integrated marketing strategy, channel management, budget allocation, acquisition growth, LTV / CAC Scaling across marketing functions such as  brand, PR, performance, SEO, CRM, affiliates, partnerships
• Increasing brand awareness through content, PR & Partnerships to drive brand lift
• Scale funnel performance and scaling through CRM, SEO, SEM, digital (Meta / Google / Tiktok Ads) and programmatic channels 

Integrated Marketing Manager - Brand & Campaigns
Moomoo Singapore Pte Ltd |  FinTech Brokerage App  | Jun 2021 - Jan 2022

Leads go-to-market integrated marketing for large scale omni-channel campaigns with 7-digits media budget with proven impact on full funnel from brand awareness, DAU to acquisitions. Project Feature: moomoo Singapore’s first TVC

Key achievements: 

• Increase brand awareness by +9% & ad-recall +12% and reduced CAC by 15%
• Manage, allocated and optimize 7-digits media budget monthly
• Launched first partnership campaign with Nikko Asset Management

Responsibilities

• Responsible for end-to-end strategy, channel selection and management, and reporting of integrated marketing campaigns 
• Drives consumer market research studies via research agencies and performance marketing (AB Testing & First Party Studies) to provide direction on strategies and insights on consumer behaviour
• Collaborates with cross functional channel specialists and agencies (organic and paid) to drive proven impact with integrated campaigns and deliverables e.g. TVC, Collaterals, Ad Creatives
• Manage and optimise paid media advertising efficiencies (e.g. CPI, CAC) across paid social, digital platforms to drive growth in customer funnel 

Assistant Marketing Manager
Gojek Singapore Pte Ltd  | Jul 2019 - May 2021
Promoted from Social Media Specialist  | Jul  2019 - Dec 2019

Leads Gojek’s marketing strategy to drive full funnel growth through integrated marketing campaigns via brand, digital, offline, social. Project Feature: Gojek Free Vaccination Campaign

Key achievements: 

• 20% uplift in paid digital efficiency via optimisation, AB testing & creatives 
• +15% Brand Awareness & +54% uplift in GMV with launch of 360 marketing campaign

Responsibilities

• Responsible for budget planning and spends actualisation to business objectives 
• Drove overall marketing strategy based on actionable insights via qualitative and quantitative data, layered with customer segmentation insights 
• Manage and optimise organic and paid media advertising and retargeting across owned, digital and offline platforms to drive growth in brand and demand metrics

Social Media Senior Analyst
Lazada Singapore Pte Ltd  | E-commerce App | Jan 2018 - Jul 2019
Promoted from Social Media Analyst | Jan 2018 - Dec 2018 

Manage the end-to-end strategic and creative development of Lazada’s social media platforms (organic & paid), livestream and influencer strategies to drive share of voice,  brand awareness and engagement.

Key achievements: 

• 150% YOY growth on social SOV against competitors 
• 10x uplift in following across social platforms
• Launched Lazada Livestream social commerce model in Singapore

Key projects: Lazada 11.11 & 12.12 2018, Black Friday 2018, Lazada 6th Birthday Sale, Project Lead for Lazada Birthday Festival Event @ Plaza Singapura

Nanyang Technical University 

Bachelor's Degree in Business 

Specialisation in Marketing