Yirou Choo

As a learner currently pursuing in Full Stack Software Development with a passion for creating intuitive user experiences, I bring a unique blend of technical expertise and design creativity. With a solid foundation in HTML, CSS, and JavaScript, complemented by hands-on experience in UI/UX design, I am poised to excel in roles that require proficiency in both front-end development and user-centric design. I am committed to continuous learning and growth, evident from my proactive pursuit of certification in UI/UX design and participation in diverse design projects.

Total Years in Design: 15 years
Total Years in UI/UX: 5.5 years
Total Years of Work Experience: 16.5 years

UI UX Designer at ITCAN Pte Ltd (Singtel)

November 2023 — May 2024 (6-month contract)

• Project Leadership: Directed the redesign of Singtel Business website, ensuring consistency with the Consumer website.
• Innovative Design: Created new design elements, boosting user engagement and conversions.
• Stakeholder Collaboration: Led requirement gathering sessions, accurately capturing project objectives and user needs.
• Research & Analysis: Conducted competitor analysis and research to refine design strategies.
• Information Architecture: Improved content organization for better user navigation.
• Wireframing: Developed wireframes to communicate product messaging effectively.
• Problem-Solving: Tackled design challenges with practical, innovative solutions.
• Documentation: Created detailed specifications and user flows for seamless development handoff.
• Cross-Functional Collaboration: Worked with various teams to ensure accurate UI implementation.
• Prototyping & Feedback: Presented mockups using Figma and iterated designs based on feedback.

UX Researcher at Helius Technologies Pte Ltd (DBS Singapore)

August 2021 — October 2023

• Cross-Functional Collaboration: Worked with teams to align design direction with business goals.
• User Research: Conducted user research to improve internal systems and user experience.
• Framework Development: Developed the Widget Framework for seamless application integration.
• Feature Implementation: Created ReportX for enhanced data analysis and report creation.
• Project Contributions: Contributed to key projects like DocX, RoboMailer, and FIX Marketplace.

UI UX Designer at Nano Equipment Pte Ltd

November 2018 — August 2021

• Project Management: Led tender projects, including PSA Safety Systems.
• Design Translation: Created wireframes, and high-fidelity prototypes.
• Collaboration: Worked with developers to ensure cohesive user interfaces.

Creative Designer at CommonTown Pte Ltd

September 2014 — August 2018

• Creative Production: Designed illustrations and animations for digital platforms.
• Project Management: Managed content creation and design for various clients.
• App Design: Contributed to the ChineseGo game app with animation and layout design.

Web Designer at Streetdirectory Pte Ltd

September 2012 — September 2014

• Responsive Design: Designed minisites and homepage mockups with responsive principles.
• Visual Identity: Developed EDMs and cover pages, enhancing platform branding.
• Adaptability: Provided design support for print projects.

Web Designer at Global Yellow Pages Limited (GYPL)

April 2009 — May 2012

• Web Design: Designed logos, CMS/E-commerce sites, and web templates.
• Graphic Production: Created CD-ROM graphics, animated banners, and updated web content.

Online Business Executive at Singapore Information Services Pte Ltd

September 2007 — March 2009

• e-Storefront Management: Managed e-Storefronts and e-Catalogues using Adobe Photoshop, increasing sales and brand exposure.
• Trade Lead Facilitation: Monitored trade leads, enhancing user satisfaction through streamlined processes.
• Advertiser Registration: Administered and updated advertiser profiles, contributing to a robust online directory.
• Promotional Content Creation: Generated CD-ROM data and Flash video ads to effectively promote products and services.

Core Competencies

• Front-End Development: HTML, CSS, JavaScript
• UI/UX Design Tools: Adobe Photoshop, Adobe XD, Illustrator, Figma
• Responsive Web Design: Prototyping with Invision, Marvelapp, Figma, XD
• Collaboration & Communication: Effective teamwork and stakeholder engagement
• Project Management: Strong organizational and leadership skills
• Languages: English, Chinese

Diploma in Business Information Technology, Temasek Polytechnic
April 2004 — April 2007