Zack Hong

I'm a UX Designer with over 2 years of practice, with a background in advertising and software engineering. I've had the opportunity to work with diverse teams across different industries, helping them uncover valuable insights and guiding them toward design-focused solutions. I advocate for using data to inform both business and design choices.

During my time at MichaelTrio, I led a project to revamp the e-commerce site, collaborating closely with teams from marketing, engineering, and operations to identify and tackle various challenges. This initiative resulted in a notable 27% increase in showroom appointment sign-ups and a substantial 15% growth in total sales volume.

In my spare time, I created DS Housekeeper, a Figma plugin that streamlines design library maintenance, making it up to 90% faster and reducing errors from 30 to less than 2 on average. I'm also a self-taught web developer, proficient in Svelte and JavaScript, which allowed me to handle both the UI and backend development of the plugin.

Outside of my professional life, you can find me enjoying board game events or engaging in lively discussions about the latest novels with fellow book enthusiasts.

Currently, I'm seeking opportunities in the B2B SaaS industry.

Skills: User Research, User Experience, Front-end Development, Svelte

Creator of DS Housekeeper Apr 2023 - Present 

● Developed and deployed a game-changing Figma plugin that automates design file organization and decluttering, resulting in a time savings of >90% 

● Identified 3 key features to distinguish plugin from other similar plugins on Figma Community platform through competitor analysis 

● Integrated Svelte framework with Figma Plugin API, streamlining the design-to-development process by >70%

● Attained a remarkable reduction in error rate by improving the intuitiveness of user operations in editing layers, resulting in a decrease from 30 to <2 errors on average 

UX Designer at MichaelTrio Feb 2023 - Present

● Conducted comprehensive mixed method research utilizing user interviews, surveys, and web analytics, identifying 3 key pain points in the company's e-commerce site 

● Built a design system which standardized visual branding on ecommerce site, and trimmed deployment time of new pages by 8 hours on average 

● Orchestrated a collaborative brainstorming session with cross-functional teams to generate and shortlist 3 main ideas out of a pool of over 20 

● Collaborated closely with engineers to develop and enhance proposed solutions, leading to a 19% increase in team efficiency and saving 5+ hours per week 

● Bumped up sign-up rate for appointments by 27%, leading to 15% increase in sales volume
 

Freelance UX Designer Oct 2021 - Feb 2023

1) AirAsia - Low-Cost Airline 

● Led team of 6 to redesign AirAsia’s hotel booking function to increase conversion rate for their super app

 ● Reduced time on task by 34%, improved usability score and task success rate by 7% and 6% respectively for AirAsia’s hotel booking flow 

● Facilitated communication between client and team, internal and external stakeholder management, project management and task allocation 

● Research synthesis and analysis: Set direction based on user research, heuristic evaluation and competitive benchmarking 

● Design and Architecture: Oversaw design of improved hotel booking flow, led comparative user testing sessions to gauge improvements from AirAsia app to current prototype 

2) ZOLO - F&B Ordering Platform 

● Researched product insights to refine target demographic and enhance user experience for ZOLO 

● Improved usability score by 19% and reduced time on task of existing ZOLO app by 58% 

● Conducted and synthesized research, designed mockups and tested prototype on users 

3) RecycleGoWhere - Recycling Web App 

● Collaborated with a team of 7 to launch the RecycleGoWhere app 

● Awarded up to $10,000 in funding from SG Eco Fund headed by the Ministry of Sustainability and the Environment ● Prototyped features to address user goals based on prior research 

● Collaborated with stakeholders to incorporate recycling data in prototype

CuriousCore

UX Certificate of Completion

User Experience Design