Digital Sales Operations Manager - Singapore - Cathay Pacific

Cathay Pacific
Cathay Pacific
Verified Company
Singapore

3 weeks ago

Wei Jie

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Wei Jie

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Description
SND - Sales & Distributions

  • Singapore
  • Cathay Pacific
  • Application Deadline
25 May 2023

Company Description

**_
Let your passion fly We're proud to be one of the world's leading airlines.

Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that's straight from the heart.

All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best.

Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won't be your last. It could take you anywhere. Join us and discover just how far you can go_**Role Introduction


To ensure the airline's direct digital channels have a competitive presence in the market, maximising online traffic and revenue generation.


To manage the website(s), updating content to be locally suitable, drive local campaigns and conduct analytics to further optimise results.

Key Responsibilities

Website Content and Communication

  • Manage the retailing of air and nonair offers across the web and mobile platforms, driving channel exclusive offers where appropriate
  • Uphold the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery
  • Master the content management system and support the publishing of quality content with good speed to market
  • Ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders
  • Coordinate with outports and vendors for translations
  • Liaise with Head Office on a regular basis regarding website technical developments and global updates
Digital Promotions and Campaigns

  • Work closely with Digital Sales, Lifestyle Business Development, and Marketing Teams to drive campaigns
  • Build landing page for campaigns, including banner set up, web optimisation, and web experience
Database Management

  • Oversee customer communications including creation of eDM, database management, eDM optimisation, and eDM personalization
  • Develop and execute A/B and multivariate tests with relevant stakeholders.
Analytics

  • Design and implement tracking plans and reporting dashboard for website performance data.
  • Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
  • Systematic analytics and reporting on website specific data to provide recommendations for enhancements
Search Engine Marketing and Search Engine Optimisation

  • Consult on regional performance of SEO (for alwayson marketing)
Benchmarking

  • Conduct competitor analysis of web experience and ensure digital channel experience is competitive
  • Actively share learning and best practice with other Outports and leverage work done by other Outports when fit for purpose
  • Monitor marketing strategies used by competitors and industry leaders and make recommendations to enhance our presence and revenue generation
Retailing Tools and Platforms

  • Brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools, content and marketing asset provision, translation training
People Development and Performance Management

  • Develop and monitor KPIs for digital sales operations.
  • Lead, support and encourage own team to achieve success
  • Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
  • Supervise and mentor direct reports, encouraging effective collaboration
  • Demonstrate leadership and lead by example in accordance with Cathay's core values
  • Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
  • Maintain active and ongoing dialogue in relation to employee goals and individual performance
  • Actively engage with employees to enhance communication and their understanding of department goals
  • Enhance the employee experience in line with the role level and the internal brand promise
E&A

  • Emergency and Accident and Crisis Response responsibilities as required

Requirements:

Academic Qualifications

  • Tertiary education qualification
Knowledge, Skills, Training and Experience

  • 5+ years' experience in a similar role
  • A strong understanding of how Search Engine Optimisation works, preferably with a junior developer or similar IT training/experience
  • Experience of working in a similar digital or ecommerce role
  • A demonstrable passion for digital and commerce
  • Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
  • Strong numeracy skills and experience of
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