Planner - Singapore - Pico Far East

Description

Planner's role is to distil client's brief and uncover insights that leads towards a proposition which may be used to develop creative ideas, communication campaigns and integrated experiences.

Planners will also be expected to develop go-to-market strategies and approaches for brand or lead generation campaign, analyse data collated from integrated experiences and develop insights and recommendations going towards re-targeting or fine tuning of experiences.

• Derive a planning parameter to frame thinking behind development of insights, pointofview, gotomarket approaches and brand propositions.
• Desktop research and ability to use tools in arriving at fact based deductions and insights with critical thinking.
• Articulate insights with clear logical thinking, always looking at the marketing challenge with a new perspective and unique angles.
• Write strategic leadup in proposal, develop pointofviews with a specific outcome and recommendations with a basic sense of layout and use of imagery to demonstrate deductions and insights.
• Work with business intelligence to develop data strategy with the goal of effective data collection. Analyse data to derive insights that will lead towards specific marketing outcomes for clients.
• Derive communication plans with content pillars and calendars.
• Ability to plan and project manage digital/ social led campaigns, social media management for lead generation and brand awareness.

• An executive with at least 5 years of professional experience in marketing, strategic planning and marketing research. This experience must include a role within an advertising or integrated marketing communications agency
• Experience in developing integrated activations and campaigns working with both B2C and B2B brands.
• Handson experience in planning and executing digital/ social led campaigns in both B2B and B2C space.
• A selfstarter who is capable of operating across lines of business with a commercial and cultural fluency of global markets.