Marketing Manager - Singapore - STYLELAB PTE. LTD.
Description
Incumbent is responsible for all marketing communication activities. Oversees brand strategies, marketing communication and partnerships to grow and scale business opportunities across South-East Asia markets.Marketing
- Ensure marketing and communications strategies are aligned with business objectives
- Continually understand and research about brands' current and potential customer demographics, psychographics and behaviour aligned to trends and industry developments to guide all organisational stakeholders
- Lead planning, budgeting, and execution of strategies to increase audience engagement and brand awareness in measurable terms across both online and offline platforms
- Liaise with business partners on tactical campaigns, and vet relevant communications materials.
- Manage all touch points of brands' customers, including all social media accounts to ensure consistency from design to content generation to copywriting
- Monthly budget analysis on marketing spending to ensure spending in line with marketing objectives and planning
- Manage and execute all media, Ad buys and PR communications and events
- Work with eCommerce team in aligning ecommerce communication on marketplaces
- Digital analytics, monitor competitor activities
CRM
- CRM analytics reports to provide customer insights and propose action plan to close business gaps
- Plan and prepare briefs and assets for monthly communication campaigns
- Lead planning, organization, and execution of CRM events to engage and loyalize clients
- Plan and execute rollout of CRM program initiatives
- Lead planning, updates, and execution of CRM projects (eg. automation journey)
- Lead customer service mailbox for marketing and CRM related queries
Cross-Branding and External Partnerships
- Identify opportunities and lead execution for crossbranding and external collaborations that are favourable to business objectives, to drive recruitment of new customers for the brands and improve sales
Offline Retail
- Work with Store Operations team to drive sales (improve footfall and drive conversion)
- Support the planning and execution of offline A&P activities and special events with marketing strategies including marketing and VM collaterals, promotion sites and communications materials.
- Manage production of marketing collaterals and instore communication
- Coordinate and align online and offline event calendars
- Other adhoc duties as required.
Academic / Professional Qualifications
- Diploma or Degree in Marketing or Mass Communications preferred
Work Experience
- Min 3 years' experience in marketing role
- Experience in CRM and digital marketing preferred
Required Competencies
- Proficient with Microsoft Excel, Word, and PowerPoint
- Creative and strong analytical skills
- Good command of written English
- Meticulous and attentive to details
- Experience with graphic design tools such as Photoshop, Illustrator or Canva will be an advantage
- Preferably with at least 1 year of retail experience
More jobs from STYLELAB PTE. LTD.
-
Merchandising Manager
Singapore - 6 days ago
-
Warehouse Assistant
Singapore - 6 days ago
-
Merchandising Executive
Singapore - 6 days ago