YouTube Strategy - Singapore

Only for registered members Singapore

1 month ago

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Job summary

The YouTube Strategy & Distribution Lead drives SPH Media's growth on YouTube through data-driven programming,
audience development, channel optimisation and platform-native content strategies.
  • Define YouTube growth strategy for SPH Media brands,
    and verticals, aligned with editorial goals and audience segments.
  • Analyse retention curves,
  • click-through rates,
  • completion rates

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