Performance Executive - Singapore - IPG Mediabrands

IPG Mediabrands

Verified Company

Singapore

4 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

General information

Agency:
Reprise

Function:
Planning

Location:
Singapore, Singapore

Job Ref#:15695

Description & Requirements

Position Summary
The Performance Executive is part of the team supporting a wonderfully diverse and interesting client base. This particular role focuses on managing 1-2 key performance accounts that span multiple APAC markets.

Working closely with the Performance Manager and Director on these accounts, the role is responsible for planning and operational management of performance campaigns and activities, assuring best practice performance implementation and campaign management, and that our delivery and service is of consistently high standards.

Key Responsibilities

Overall Performance campaign delivery, implementation and operational management across 12 key accounts
Handson management of Paid Social & Search platforms (e.g. Meta, TikTok, Google ads, SA360)
Implementation of campaign ad serving in line with ad ops process
With the support of the team, ensure the delivery of Performance campaigns across various channels, platforms and touchpoints, in line with campaign objectives
Understand performance objectives and setup bidding strategies to effectively optimise and deliver towards Performance media KPIs
Weekly/monthly reporting, analysis and insights of ongoing performance
Performance media planning and forecasting with rationale
Support the billing and finance process by ensuring that buys are uploaded onto the billing system

Desired Skills & Experience

12 years' experience in managing performance campaigns
Experience in a media agency or inhouse performance marketing department is a plus
Ability to interact and effectively communicate across all aspects of implementation and operational management, building strong internal and external relationships
Experience in implementing across a spectrum of performance channels and touchpoints including search, display, video and social, and also understanding the use of programmatic buying methods
Ability to work with and manage others around implementational and operational processes, and effectively troubleshoot operational issues should the occasion calls for it
Outstanding team player with exceptional communication and stakeholder management skills
Knowledge and experience working with key platforms like Meta and Tik Tok is a must

Our Desired Competencies

Organised and operationally sound and has a keen eye for details
Has an ability to think on his/ her feet to help solve a range of implementational or operational problems
Has sound numeracy skills with the ability to accurately put together campaign performance reports with a basic analysis of key learnings
Works well in a team, collaborating and supporting team interplay
Holds themselves and others to high standards of output
Is also a selfstarter who can work autonomously and remain composed under pressure
About Us

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase.

Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.

We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world's leading brands connect to the people who drive their business forward - efficiently and effectively.

Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.