Regional Head, Developer Trade Marketing - Singapore - PropertyGuru Pte Ltd

PropertyGuru Pte Ltd

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Location:
Singapore

Department:
Marketing:Trade - Developer

Make A Real Difference at PropertyGuru.

Real Aspirations.
Real People.
Real impact.

At PropertyGuru Group, we believe that every person - no matter what their circumstance - should have a place to call home.

That's why we've been on a mission to transform how people find, finance, and own home across Southeast Asia over the last 13 years.

Voted by property seekers as "Asia's Most Influential Brand for Online Property Search", PropertyGuru enables real-world aspirations through digital transformation and constant innovation.

Every day, the work that we do has a real and positive impact on thousands of lives.

PropertyGuru, Southeast Asia's leading online property group, has embarked on a journey to fundamentally reshape how people in Southeast Asia finance their homes, launching PropertyGuru Finance in SG last year.

The vision is to make home financing transparent and friction-free. As part of that vision, we aspire to become Singapore's leading mortgage marketplace in the coming 3 years.

We will pursue that aspiration through a buy-build strategy in which we will combine existing operations with targeted acquisitions, best-in-class partners, and in-house-built cutting-edge technology.

We're effectively driving a Fintech start-up within PropertyGuru Group.

As an employee, you'll be empowered by our community work culture, where everyone has the autonomy, support, and resources to do the best work of their careers.

As we evolve our journey to help people make confident property decisions, we stay true to our core values to guide the way we work and the decisions we make every step of the way:

we own it and deliver it, we have fun and celebrate success, we respect and care for each other, we push beyond good, and we create what's next.

The Regional Head of Monetization will measurably improve the performance of our business by creating best-in-class monetization programs to drive revenue growth in line with business objectives.

S/he will set the strategic direction for driving monetization across customers and prospects across our key markets of Singapore, Indonesia, Malaysia and Thailand.

S/he will be responsible for setting and achieving
KPI's related to monetization, revenue and overall program ROI.

This position requires commercial acumen, appreciation of customer insights and local team knowledge, strong leadership capabilities, a collaborative spirit and a bias toward action and innovation.

This is a high visibility position with responsibility for developing strategic recommendations that have substantial financial impact. As such, it provides significant professional development and excellent growth potential for the right individual.

Key responsibilities of the role include:

Create and implement the analytical and go to market framework as a blueprint to support new product launches
Partner closely with the business to help define unmet client needs and bring new products and solutions to market
Investigate revenue potential of different streams of monetization (e.g. advertising, paid listings and premium listings) and business case the proposal for executive approval
Develop and maintain a roadmap of monetization programs/products to help influence and manage expectations of key stakeholder groups across the region
Work crossfunctionally (sales, product, pricing) to identify ways that innovative business models and/or pricing changes can drive incremental revenues & help shape, define and execute the go to market strategy for monetization programs
Work alongside the Regional Director of Developer Marketing in the development of new and innovative monetization strategies and strategic planning
Contribute to and lead the development of salesmarketing materials that promote PropertyGuru to the developer marketplace including the General Presentation, Media Kit, Product Sheets, etc
Work in tandem with Engagement marketing to roll out gotomarket plans & leverage engagement touchpoints
Design and maintain a marketing analytics dashboard to measure business pulse and preemptively propose solutions to bridge sales/revenue gaps

KPI

Quarterly sales targets
Acquisition of new logos

Requirements:

Minimum Bachelor's Degree
7 plus years of experience in sales/marketing, digital media or product management in a media & technology environment.
Experience in using Business Intelligence/Data Visualisation software such as Tableu and PowerBI
Deep knowledge of media (traditional & digital), online business models and Internet/consumer technology
Strong business acumen, with ability to draw clear connections between data and business challenges/opportunities and define, develop and lead large programs in a fastpaced, rapidly changing environment

- Leadership Skills - This position interacts with a wide variety of business partners ranging from analysts to C-