Digital Marketing - Singapore - RANG MAHAL PTE LTD

Description

The Digital Marketing & Events Specialist will be responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign as well as short-term advertising and marketing solutions to drive guest engagement & loyalty and drive revenue for the F&B business.

• Develop and manage overall strategic marketing plans and strategies to drive revenue performance and greater guest experiences for the restaurant.
• Drive tactical promotional activities, campaigns, initiatives, etc. to achieve greater revenue and/or guest experience and engagement.
• Develop a schedule of mailings of updates, press releases, advisories, promotions as well as newsworthy events taking place in and around the restaurant to the appropriate media contacts.
• Build and maintain a strong updated database and relationship of local media contacts.
• Conduct appropriate site visits and follow through with postvisit communication to the stakeholders.
• Strategise and implement digital media plans to build online communities and advocates on various social media platforms. effectively.
• Create content and develop new concepts to build social media presence across key social networks including Facebook, Instagram and Linkedin, etc.
• Work with appointed design houses to conceptualise the design and production of related collaterals, printed materials, etc. Generate regular reports on key performance metrics and analyse results of all marketing efforts.

• Ensure established events financial goals are met for F&B business by driving and soliciting various events opportunities.
• Continuously seek ways to maximise F&B revenues and profits through sales calls, networking events and partnerships, etc.
• Communicate on a weekly/monthly basis with the F&B Manager to review the event revenues/activities and develop plans to achieve the set targets.
• Propose new revenue avenues and trends for events and develop effective positioning/marketing plans.
• Be the key contact person for any event enquiries and follow up on leads efficiently and promptly.
• Maintain an active trace/followup system on all event sales calls.
• Conduct site inspection.
• Prepare events contracts and to secure deposits and payments etc.
• Be familiar and comply with local legislation for any event execution.
• Ensure that all the events are managed efficiently according to the established agreement and operating guidelines.
• Work closely, cooperate and communicate with the F&B service and kitchen team to ensure high level of guest experience.
• Establish good rapport with events organiser, maintaining good relationship and handle all related feedback, requests and enquiries.
• Ensure the event organisers/guests attending the event are receiving the best possible service and conduct postevent follow up with them.
• Perform all eventsrelated administrative duties such as preparation of proposals/ contracts / internal event orders, prepare reports, follow up on billing matters, maintaining customer databases, conduct market research etc.
• Plan, drive and coordinate annual Mithai sales project with all stakeholders effectively. Perform any other duties and responsibilities that may be assigned.

Degree in Marketing, Mass Communication or equivalent with a minimum of 3 years in a managerial position with strong digital marketing and/or events management knowledge and expertise.

• Strong business acumen and strategic thinking
• Strong human relations skills
• Strong leadership and influencing skills
• Strong communications (verbal and written and analytical skills)
• Strong planning, organisation and presentation skills
• Strong networking and sales skills
• Ability to work independently and take initiative with strong time management skills
• Creative and resourceful
• Eye for detail and highly meticulous
• Savvy in all digital business platforms and channels