Senior Director, Brand - Singapore - Cobo

    Cobo
    Cobo Singapore

    5 days ago

    Technology / Internet
    Description

    Job Overview

    We are looking for a Senior Marketing Leader to define and amplify Cobo's global brand. In this role, you will turn complex technology, security expertise, and regulatory credibility into a clear, differentiated, and compelling story that resonates across markets.

    Your work will extend far beyond traditional marketing: shaping executive messaging, driving go-to-market effectiveness, strengthening partner credibility, and building long-term trust with institutional customers. This role operates at an intersection of company strategy, product evolution, and market perception, with close partnership with the executive team.

    Job Description:

    Brand, Positioning & Category Strategy

    • Define and continuously refine Cobo's global positioning, value proposition, and category narrative
    • Translate a complex product and regulatory landscape into clear, credible differentiation
    • Build long-term brand authority and trust with institutional and enterprise audiences

    Executive & Market Narrative

    • Partner closely with the leadership team to shape external messaging and thought leadership
    • Ensure consistency and discipline in how Cobo is represented across media, events, partnerships, and regions
    • Elevate Cobo's voice on security, custody, infrastructure, and industry standards

    Strategic GTM Leadership

    • Provide strategic direction for product launches, partnerships, and major GTM initiatives
    • Ensure marketing execution is anchored in positioning and narrative, not just features or campaigns
    • Act as a senior thought partner to Sales, BD, and regional leaders

    Marketing Leadership & Governance

    • Set global marketing priorities, success metrics, and operating principles
    • Balance brand-building, demand support, and ecosystem presence with clear trade-offs

    Market & Competitive Insight

    • Own competitive and market intelligence at a strategic level
    • Bring external perspective and customer insight into executive discussions and planning

    Job Requirements:

    • At least 12–18+ years of experience in B2B marketing, brand, or go-to-market strategy, with a track record of operating at senior leadership level
    • Proven expertise in building, resetting, or elevating positioning for complex, technical, or infrastructure-driven businesses
    • Strong strategic judgment and the ability to navigate ambiguity with confidence
    • Executive-level communication and storytelling skills, with demonstrated success influencing stakeholders across organizations
    • Experience in fintech, SaaS, or Web3; deep crypto knowledge is a plus but not required
    • A collaborative mindset, comfortable partnering with product, strategy, and executive teams to drive business impact

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