Sme Marketing Manager, Instarem - Singapore - Nium

Nium

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Where do you come into the picture?

Instarem is looking for a strategic, data-driven and ambitious SME Marketing Manager who will lead inbound pipeline generation and revenue growth to support sales teams globally.

As a key member of the Instarem marketing team, you will be responsible for the scalable, predictable and repeatable process of generating demand across channels.

If you are a revenue-centric marketing that thrives on growth, passionate about building and scaling a modern B2B demand engine, this is the role for you.

Implement the regional marketing strategy and B2B marketing framework to optimize the impact of global and country led marketing programs.
Work closely with sales to achieve pipeline and revenue goals for our business segment.
Own demand creation and demand capture strategy and end to end implementation across online (digital marketing) and offline channels (events, thought leadership).
Conceptualise, design, and project manage the overall execution of innovative, multichannel campaigns to drive MQLs and sourced pipeline, while closely monitoring conversion rates and optimising campaigns at each stage.
Design and develop sales enablement playbooks to help accelerate the sales process.
Be the voice of the customers and influence product design and product pipeline to satisfy SME client needs
Bring a testing and optimization framework to each approach, constantly striving to improve past performance.
Conduct deep dive to get insights on marketing campaign performance, understand reason behind of these measured metrics, and lead customer analytical initiative that related to marketing/business direction.
Work with product team to plan and execute GTM plans for new products and features to market in a way that opens and accelerates performance.
Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database in the areas of process, standards, access control, and documentation
Comfortable working in a very fast paced environment with a team based in APAC and US

Requirements:

Experience working closely with a SDR and field sales organisation.
A selfstarter with strong project management and analytical skills, and ability to navigate through ambiguity.
Obsessed with customer experience and the customer journey. You know how to create programs that work at each stage of the journey to add value, create engagement, and drive action.
Good understanding and appreciation of working in a fastpaced, multicultural environment.

Benefits