Media Manager, Paid Advertising - Singapur, Singapore - careers@gov

Description

[What the role is]

IMDA is looking for a highly motivated and results-driven individual to take charge of our digital marketing efforts, specifically in the areas of paid advertising campaigns and analytics. The job holder will be responsible for implementing, optimising and analysing paid media efforts to drive campaign objectives, as well as analysing data from the various digital touchpoints (Paid and Owned channels).

Responsibilities

Paid Media Strategy : Develop and execute data-driven paid media strategies that align with our marketing objectives, target audience, and budget allocation. This includes planning campaigns across platforms such as LinkedIn, Facebook, Instagram, Twitter, Google Ads and any other relevant channels.

Campaign Execution : Oversee end-to-end campaign setup, including ad creation, audience targeting, bid management, and budget allocation. Ensure campaigns are launched on time and optimised for maximum performance.

Keyword and Audience Research : Support the research to identify relevant keywords, audience segments, and demographics that will result in effective targeting and improved paid search campaign outcomes.

Budget Management: Monitor and manage advertising budgets across different campaigns, adjusting as needed to ensure optimal spend.

A/B Testing : Plan, execute, and analyse A/B tests for ad creatives, ad copy, landing pages, and other campaign elements to optimise conversion rates and drive continuous improvement.

Performance Analysis : Analyse data across paid and owned channels (e.g. social platforms, paid search, website), monitoring campaign data and key performance metrics regularly to measure the success of overall digital marketing efforts. Set up and maintain performance reports for internal stakeholders to track performance and drive optimisation efforts.

Reporting . Prepare comprehensive and insightful reports on performance across paid and owned channels, providing stakeholders with clear and actionable insights. Use data-driven insights to identify areas for improvement and make informed recommendations to enhance overall performance.

Web Analytics Implementation . Working with appointed agency and webmaster to implement and manage web analytics tracking codes to ensure relevant website data are collected.

Web User Behaviour Analysis . Using third party tools to analyse user behaviour on IMDA's Corporate website to identify pattern, trends and opportunities for improvement. Provide insights on user journeys, conversion funnels and drop-off points.

Staying Ahead: Keep abreast of industry trends and advancements in web analytics, digital marketing and advertising platforms to ensure our overall digital marketing strategies remain innovative and competitive.

Requirements

Minimum 2 years' experience with media agency background

Proven experience in planning, executing and optimising paid media campaigns across multiple social platforms such as LinkedIn, Facebook, Twitter and Google Ads.

Proficiency and familiarity with digital advertising tools including LinkedIn Ads, Meta Business Suite, Google Ads and Google Analytics.

In-depth knowledge of digital marketing channels, including social media, search and display advertising.

Experience in other digital tools will be an advantage but not necessary, e.g. Monsido, Hotjar, Supermetrics, Semrush

Strong collaboration skills, with the ability to work effectively with cross-functional teams

Excellent written and verbal communication skills to collaborate effectively with team members and present campaign insights to stakeholders.

Ability to thrive in a fast-paced environment, adapt to changes, and effectively manage multiple projects simultaneously.

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