Global Brand Communications and Digital Marketing Manager - Singapore - SINGAUTO PTE. LTD.

Description

Job Description: Global Brand Communications and Digital Marketing Manager

Overview:

We are seeking a dynamic and experienced individual to join our team as the Brand Communications and digital marketing manager. This pivotal role will be reporting directly to the Group Chief Marketing Officer (CMO) and will operate from our global head office. As a Singapore-registered startup company, we are at the forefront of revolutionizing the future of new energy-intelligent complete logistics chains with our innovative electric vehicles and services, spanning from intercity heavy-duty trucks to last-mile delivery vans. The ideal candidate will possess extensive automotive industry experience, preferably in B2B settings, and will play a crucial role in shaping our brand identity and driving engagement across various digital platforms.

Responsibilities:

Develop Brand Guidelines: Craft comprehensive brand guidelines that encompass our brand values, voice, tone, and visual identity. Ensure consistency across all communication channels.

Brand Training: Conduct training sessions to educate internal stakeholders on brand guidelines, ensuring alignment and understanding across departments.

Brand Management: Oversee all aspects of brand management, including setting up brand positioning, defining brand frameworks, and monitoring brand perception.

Communication Guidelines: Establish communication guidelines for both internal and external use, ensuring clarity, consistency, and effectiveness in messaging.

Website Optimization: Review and optimize our website to enhance user experience, drive engagement, and align with brand objectives. Utilize experience in website development to implement necessary changes.

Social Media Content Creation: Create compelling content for social media platforms, tailored to our target audience and aligned with brand messaging. Drive engagement and foster community growth through impactful storytelling.

Social Media Management: Manage our social media channels, particularly focusing on B2B industry engagement. Implement strategies to increase followers, drive traffic, and generate leads.

Community Building: Utilize hands-on experience to build and nurture online communities around our brand, fostering meaningful interactions and engagement.

Digital Campaign Management: Plan, execute, and optimize digital campaigns across various platforms. Utilize data insights to analyze campaign performance and make informed decisions.

Data Analysis: Utilize analytical tools to track and analyze the performance of digital campaigns, social media activities, and website metrics. Generate reports and insights to inform future strategies.

Requirements:

· Proven experience in brand communication, social media marketing, and content creation.

· Strong understanding of brand management principles and practices.

· Proficiency in website development and optimization.

· Hands-on experience in managing social media accounts and building online communities.

· Excellent communication and interpersonal skills.

· Ability to think strategically while also being detail-oriented.

· Strong analytical skills and proficiency in data analysis tools.

· Extensive automotive industry experience, preferably in B2B settings.

· Sufficient level of proficiency in Adobe design software for creating engaging visual content across various digital platforms.