Digital Marketing Executive - Singapore - TECHNOLOGY SERVICES GROUP PTE. LTD.

TECHNOLOGY SERVICES GROUP PTE. LTD.
TECHNOLOGY SERVICES GROUP PTE. LTD.
Verified Company
Singapore

2 days ago

Wei Jie

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Wei Jie

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Description

Job Title: Digital Marketing Executive

We are seeking a dynamic Digital Marketing Executive with a passion for creative campaigns on YouTube within the finance sector.

You will play a central role in shaping our digital marketing strategies, focusing on captivating content tailored for YouTube.

Responsibilities:

  • Develop and execute innovative campaigns on YouTube, targeting the finance audience with engaging content tailored to the unique format and preferences of the platform.
  • Manage and optimize digital advertising campaigns on YouTube, ensuring alignment with performance objectives and finance-focused messaging.
  • Utilize YouTube Analytics and other relevant tools to track, analyze, and report on campaign performance metrics, making data-driven decisions to optimize results.
  • Collaborate with creative teams to develop compelling video content tailored for YouTube advertising.
  • Implement SEO best practices to optimize video content for discoverability and ranking on YouTube search results.
  • Stay updated on industry trends, algorithm changes, and best practices in YouTube advertising to continuously refine strategies and tactics.
  • Monitor competitor activity and industry trends to identify opportunities and insights for enhancing YouTube marketing efforts.
  • Manage budgets effectively, ensuring efficient allocation and maximum ROI for YouTube advertising campaigns.
  • Work cross-functionally with internal teams to align YouTube marketing initiatives with overall business objectives.
  • Stay informed about YouTube platform policies, guidelines, and advertising policies to ensure compliance in all campaigns.

Qualifications:

  • Bachelor's degree required.

Experience/Skills:

  • 3 to 5 years of experience in digital marketing.
  • Creative mindset with a talent for generating innovative marketing ideas tailored to the finance audience.
  • Proven track record of creating and launching successful YouTube campaigns.
  • Experience in media buying.
  • Proficiency in creating captivating ads for YouTube.
  • Excellent communication skills and a collaborative approach to working with cross-functional teams.
  • Effective project and time management capabilities, with the ability to prioritize and meet deadlines in a fast-paced environment.
  • Familiarity with trading in Stocks is a plus.

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