Digital Marketing Executive - Singapore - TECHNOLOGY SERVICES GROUP PTE. LTD.
Description
Job Title: Digital Marketing Executive
We are seeking a dynamic Digital Marketing Executive with a passion for creative campaigns on YouTube within the finance sector.
You will play a central role in shaping our digital marketing strategies, focusing on captivating content tailored for YouTube.
Responsibilities:
- Develop and execute innovative campaigns on YouTube, targeting the finance audience with engaging content tailored to the unique format and preferences of the platform.
- Manage and optimize digital advertising campaigns on YouTube, ensuring alignment with performance objectives and finance-focused messaging.
- Utilize YouTube Analytics and other relevant tools to track, analyze, and report on campaign performance metrics, making data-driven decisions to optimize results.
- Collaborate with creative teams to develop compelling video content tailored for YouTube advertising.
- Implement SEO best practices to optimize video content for discoverability and ranking on YouTube search results.
- Stay updated on industry trends, algorithm changes, and best practices in YouTube advertising to continuously refine strategies and tactics.
- Monitor competitor activity and industry trends to identify opportunities and insights for enhancing YouTube marketing efforts.
- Manage budgets effectively, ensuring efficient allocation and maximum ROI for YouTube advertising campaigns.
- Work cross-functionally with internal teams to align YouTube marketing initiatives with overall business objectives.
- Stay informed about YouTube platform policies, guidelines, and advertising policies to ensure compliance in all campaigns.
Qualifications:
- Bachelor's degree required.
Experience/Skills:
- 3 to 5 years of experience in digital marketing.
- Creative mindset with a talent for generating innovative marketing ideas tailored to the finance audience.
- Proven track record of creating and launching successful YouTube campaigns.
- Experience in media buying.
- Proficiency in creating captivating ads for YouTube.
- Excellent communication skills and a collaborative approach to working with cross-functional teams.
- Effective project and time management capabilities, with the ability to prioritize and meet deadlines in a fast-paced environment.
- Familiarity with trading in Stocks is a plus.
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