Marketing Executive, Product Marketing Apac - Singapore - Clearstate Pte. Ltd

Clearstate Pte. Ltd

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Introduction:

The Economist Group is a global media company with a long-standing reputation built on trust and rigour in both the B2C and B2B markets.

Dedicated to the pursuit of progress - for individuals, companies and the world - we have a footprint on five continents.

We are in the midst of a major company transformation that sees us working together differently, launching new products, services and experiences and rolling out new brands.

This is an exciting time to join and help us shape the future.

Accountabilities:

How you will contribute:

Support the Senior Marketing Manager and take ownership (where required) in the planning, executing and measurement of marketing campaigns across owned platforms and channels; i.e website, apps and organic search
Assist the Senior Marketing Manager in forecasting KPIs (site visitors, site registrations, newsletter sign ups, new subscriptions by campaign)
Help to ensure that all channels meet monthly KPI targets across all regions and provide performance analysis
Show a keen understanding of brand marketing and the importance of producing creative that is "on brand"
Work with internal creative teams to produce innovative, bestinclass content and offerled creative
Run A/B tests across our platforms (website, apps) to optimise user journeys and creative effectiveness with the ultimate goal to improve conversion rates
Work collaboratively with colleagues across editorial, product, engineering and data to ensure the success of our marketing initiatives
Be an active participant in brainstorming sessions within the team

Main responsibilities:

Ensure campaigns are implemented on time, to budget and under quality controls

You will:

Brief and liaise with our media and internal and external creative agencies
Implement audience insights from internal research
Present creative concepts to internal stakeholders (design and marketing)
Brief and ensure the correct creative, landing pages, UTM coding, prices and offers are used
Monitor, analyse and optimise the weekly performance, recommending/alerting action where needed
Outline to the media agency weekly tasks and priorities
Perform regular health checks (eg. URL redirections, ad copies, internal reporting via FCX and other platforms)
Work with the media agency to compile results and ensure they deliver timely campaign reports
Attend weekly status and reporting meetings and contribute your insights
Proactively seek out new marketing opportunities including:
Media selections, marketing and technology trends, audience segments and methodologies that can be tested and developed globally, competitive trends
Work closely with the Data and Insights team to create new reports that provide indepth analysis
Ensure campaign costs are accurately allocated in finance trackers and that the finance reports are updated each month.

Experience, skills and professional attributes:

Strong understanding of a 'funnelbased' approach to marketing
Experience in multiregion and/or multichannel campaign planning
Excellent reporting and analysis skills at the campaign level
Some experience planning and executing both contentled and offerled marketing campaigns
Agency management skills (from briefing to daytoday liaison)
Experience within both brand marketing and a direct response marketing environment
Keen interest in current affairs and keeping up to date with global news
Crosscultural sensitivity and the ability to perform effectively in an international environment
Highly fluent in written and spoken English and potentially one other language
A team player who is flexible and committed to reaching team goals and targets
Good communication, presentation and negotiation skills
Proactive and have the ability to manage priorities and meet deadlines
And more importantly, have fun at work

Desirable tech competencies

Advanced knowledge of Excel, PowerPoint, and Google Suite (Docs, Slides etc.)
Experience with analytics, tracking and attribution technologies (GA, Google Data Studio, )
Experience with segmentation & testing tools like Piano and Optimizely is an added advantage
Fundamental knowledge of:
Organic search
App Search Ads, App Store Marketing, Google UAC