Marketing Manager - Singapore - Informa Tech

Informa Tech

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

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Description

Company Description

Informa Tech, part of the FTSE100 Informa Group, is a market leading provider of B2B Information Services to the world's Information & Communication Technology (ICT) community.

Job Description:

Based within the Service Provider pillar at Informa Tech, we are actively recruiting for a bright and innovative Marketing Manager to spearhead our marketing efforts across APAC for the telecommunications market, as we continue to drive growth in this region.

What you'll be doing:

Responsible for the development of the APAC marketing strategy, which is aligned to the overall business goals and objectives, as well as marketsegmentspecific goals and objectives
Own and manage the endtoend execution of the marketing plan including a content strategy and plan to engage, nurture and convert customers
Responsible for the development of campaign copy, calls to action, and customer journey for marketing and sales campaigns, based on target customer segments, campaign goals, and desired results
Understand data practice and segmentation to create targeted campaigns
Build audience growth within the telco market in the APAC region, by engaging the marketing with demand generation campaigns and attending key events
Monitoring and analyzing market trends, maintaining a lineofsite to competitors and other industry developments to ensure the marketing vision aligns to the needs of the market
Create and maintain a yearround digital strategy to increase visibility and brand awareness of Informa Tech's Service Provider division across the APAC region
Own our social media strategy across the APAC region
Collaborate closely with the wider Research team to drive new marketing ideas and launch new products to market
Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
Regularly assessing and managing budget to optimize spend allocation and maximize return on investment
Manage processes and platforms to ensure appropriate visibility and tracking of multichannel conversion and channel attribution

Qualifications:

An understanding of the culture across the APAC region
Prior B2B marketing experience
Driven individual with a passion for marketing
Strong marketing planning skills, with a deep understanding of customer segmentation, database development and growth including segmentation / advanced targeting
Strong execution skills across multiple channels and formats
Strong understanding of digital marketing best practices, including SEO and social media
Strong copywriting and editing skills
Flawless written and verbal communication skills
Proven experience of hitting marketing KPIs
Confident, friendly manner and ability to work well within a closeknit team, and with senior stakeholders, as well as autonomously
Ability to communicate ideas clearly, effectively, and persuasively
Selfstarter approach to work, with strong attention to detail, and proven ability to take initiative

No existing knowledge of the telecommunications eco-system is required - just a desire to learn and get stuck in

Additional Information