- Develop a strategy aimed at building brand relevance and affinity within target segments
- Work with country leads and country marketing managers to execute the global brand vision locally
- Track performance across countries, collecting insights and learnings, to influence future brand plans.
- Collaborate with product leads to influence future innovation.
- Challenge the status quo, leveraging cutting edge insights and developments in the field
- Group head of brand and marketing
- Country heads
- Country Growth Leads
- Domain experts across digital marketing
- Product Leads
- External Agency partners
- 6+ years of B2C marketing with specific experience in building brands & working on iconic brands
- T-shaped marketer - generalist on a number of disciplines but has strong experience in brand building
- Ideally those who have worked in a portfolio brands at either high-growth technology companies, top creative agencies or established CPG companies.
Lead Creative - Singapur, Singapore - Circles Life
Description
About Us
Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands through its offerings.
Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in Singapore, Taiwan and Australia. Circles has also partnered with other telco operators to launch digital services, enabling our partners to accelerate growth and capture market share within a short period of time.
Today, Circles is partnering with operators in 14 countries to deliver delightful digital experiences to millions of people through our businesses.
We are backed by global investors such as Sequoia, Warburg Pincus, EDBI and Founders Fund – renowned backers of industry-shaking innovators.
About This Role
We are looking for an exceptional creative thinker and brand builder that can build equity and organic growth for digital mobile operator brands across our key markets.
This role will have you work across both Circles' own brand and our partner brands around the world that are in different stages of growth.
Reporting to the Group Head of Brand and Marketing, the successful candidate will work on brand strategy, creative campaigns and ensure the brands' relevance and effectiveness. In addition, s/he will lead functions within the team that relate to brand strategy, campaign and activation planning, influencing product roadmap, creative production and marketing operations.
To be successful in this role, you will think strategically and work in partnership with regional and country leaders to strategize, plan and execute high ROI campaigns to grow subscriber base and revenue.
This is a group level role based in Singapore.
WHY THIS ROLE IS UNIQUE
Create your own path - autonomy and freedom to define the vision of the role and be the one responsible to make it happen
Close collaboration with team members - play a critical role in bridging gaps and thinking through hard problems with the cross functional departments to bring user feedback to the forefront and transform product design solutions
10X - Be part of a fast-growing organization with ambitious plans to expand into multiple more markets and verticals, and help be the one to make it happen
WHAT YOU'LL DO
WHO YOU'LL BE WORKING WITH
WHAT WE ARE LOOKING FOR