Director of Marketing - Singapore - Blackpanda Pte Ltd

Blackpanda Pte Ltd

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Our story:

Blackpanda Group is Asia's leading local cyber incident response firm, dedicated to delivering world-class digital emergency response services to businesses in the region.

We help businesses strengthen their cyber resilience and secure their digital operations by supporting them with incident response delivered by local experts and cyber insurance underwritten by our Lloyd's of London coverholder Pandamatics Underwriting.

Our mission is to make cyber resilience achievable for all, with services and solutions designed for the Asian market.

Our Mission:
To democratise cyber resilience.

Our Vision:

A world where organisations of all sizes have access to best-in-class cyber incident response and insurance solutions, so they can conduct business securely and sustainably.

What we are looking for:

We are open to filling this position in either Singapore or Hong Kong.

We are looking for an individual with a firm grasp of the cyber security and technology ecosystem who is able to bring their experience to a dynamic and growing company with high ambitions.

You will play a pivotal role in developing and executing comprehensive marketing strategies that contribute to our overarching organizational goals:
expansion into new geographic markets and securing further funding through Series B and C rounds.

Your primary focus will be on driving brand awareness, lead generation, and market expansion, with a specific emphasis on establishing our company as a leading cyber security SaaS partner to technology and professional services players.

Internally, you will have the chance to build and lead an expanding team of marketing professionals, and be required to manage senior stakeholder relationships across the business.

The Marketing team currently consists of a Marketing Manager, who has led the function over the past two years and focuses on channel marketing initiatives as well as the day-to-day management of the two more junior full-time team members.

Between them, the Senior Marketing Analyst and Senior Designer are responsible for executing marketing campaigns, liaising with regional country heads and Sales teams, and generating all creative assets used across the company.

Further extensions of the Marketing team are found in Hong Kong and Tokyo, with those individuals acting as in-country liaisons and supporting the execution of marketing activities in their respective countries.

We are currently also hiring for a Digital Marketing Manager and a Community Engagement Analyst, to drive lead generation and social media engagement efforts, respectively.

These roles are new and will require assimilation into the existing team structure and marketing operations, so an exciting opportunity to mould the Marketing function for the long-term.

Responsibilities and Duties:

-
Strategic Planning:

Develop and implement marketing strategies that contribute to the establishment of our company as a prominent cyber security SaaS player in the Asia region.
Align marketing initiatives with organizational goals, including securing Series B and C funding and expanding into new markets.
Nurture a culture of project management excellence within the Marketing team, including adherence to SOPs and reporting responsibilities.

- **Market Positioning**:

Oversee market research to identify trends, competitor strategies, and opportunities in the cybersecurity and technology sectors.
Define and communicate our unique value proposition, emphasizing our position as a leading SaaS company in the cyber security space.

- **Brand Management**:

Oversee brand positioning and messaging to ensure consistency and resonance with the Asia market, highlighting our leadership in the incident response/ cyber security field.
Maintain brand guidelines and standards in line with organizational objectives.

- **Campaign Strategy**:

Together with the Channel and Digital Marketing managers, plan memorable and integrated marketing campaigns to drive lead generation and customer acquisition, as well as increase customer activation and retention rates.
Optimise the digital, events, and partnerships channels to maximize campaign effectiveness.

- **Team Leadership**:

Build and lead a high
performing marketing team, fostering a collaborative and innovative environment.
Maintain an open, transparent and friendly atmosphere within the team.
Provide mentorship and guidance to team members, emphasizing individual growth that is aligned with corporate objectives.

- **Cross-functional Collaboration**:

Work closely with sales and product departments to ensure cohesive messaging and alignment across the organization.
Collaborate with regional leaders to ensure marketing strategies are customized for local markets.

Qualifications and Experience:

Strategic thinker with the ability to translate business goals into actionable marketing plans.
Proven experience as a Marketing Director or Senior Marke