Marketing Communications Manager - Singapore - JJ CONSULTING SERVICES

JJ CONSULTING SERVICES

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

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Description

Our Client is an established company in Singapore, who is seeking to recruit a Marketing Communications Manager.

**Marketing Communications Manager

Responsibilities:

This is an integrated role that works on inbase crosssell and upsell efforts across core products as well as penetration of noncore products to provide solutions across customer profiles to continuously drive revenue and household/customer ARPU.
Use datacentric insight generation and customer journey mapping to find comms opportunities to delight the customer and enhance the stickiness of our products and services.
Identifying new opportunities to drive revenue across existing base and drive and support all Go-ToMarket plans.
Develop, enhance, and execute programs to connect with the target audience across platforms, in both online and offline environment. This includes the evaluation of the effectiveness of the marketing plans in place to enable datadriven marketing.
Develop full year planning for drive incremental revenue for customer base that include communication strategies, media strategies and A&P budget.
Responsible for improving branding imagery, aligning brand guidelines across other marketing functions and provide a strong brand experience to product
Full accountability in supporting key business drivers KPIs that include Gross Adds, ARPU, revenue for core products and Addons.

Requirement:

BSC marketing and/or communications
At least 5 years in digital marketing/communications experience.
Good understanding of digital ads that includes creation, formats & copywriting.
Good understanding of marketing funnel to evaluate the effectiveness of campaigns across omnichannel business.
Good experience in ATL & BTL marketing activities.
Experience in a fastpaced environment.

JJ Consulting Services

EA Licence No: 12C6207