Digital Marketing Assistant Manager - Singapore - THEEXECUTIVECIRCLE ASIA PACIFIC PTE. LTD.

Description

Assistant Manager, Digital Marketing Services

This position reports to the Head of Department and plays a pivotal role in advancing the digital presence and marketing efforts of the organisation.

This role will manage a small team of digital marketing members, and is required to have strong technical proficiency, project and people management skills.

Responsibilities:

Web Management:

• Oversee and manage web-related activities with experience in content management tool,Interwoven or Hybris.
• Manage website revamp projects, ensuring a seamless transition and improved user experience.
• Ensure the seamless functioning, optimisation, and user experience enhancement of digitalplatforms.

Digital Campaign Management:

• Execute and optimise digital marketing campaigns utilising the marketing automation systemssuch as Microsoft Dynamics 365, Pardot or Hubspot.
• Develop strategies for effective online engagement and lead generation.
• Manage dashboard development and analytics to monitor and report on campaign results

E-commerce Management:

• Drive and optimise the organisation's e-commerce initiatives and collaborate with cross-functionalteams to enhance the online purchasing journey.

Technical Proficiency:

• Demonstrate strong technical skills, including proficiency in HTML and coding languages.
• Lead in adoption of new digital marketing technologies.

Agency Management:

• Collaborate with external agencies, providing clear directives and ensuring the delivery of high- quality work.
• Manage relationships with agencies to meet project deadlines and campaign objectives.

Stakeholder Management:

• Effectively communicate with and manage stakeholders at various levels.
• Ensure alignment of digital marketing strategies with broader brand and communication goals.

Qualifications:

• Bachelor's degree in Marketing, Communications, IT, or a related field.
• Proven experience in web management.
• Strong proficiency in digital marketing campaign management.
• Excellent project management skills to ensure deadlines are met.
• Technical acumen with a solid understanding of HTML and coding languages.
• Experience in managing digital marketing team, external agencies and collaborating with cross- functional teams.
• Excellent communication and interpersonal skills.

Attributes:

• Detail-oriented with a keen eye for design and user experience.
• Analytical mindset with the ability to interpret data and optimise campaigns.
• Proactive problem solver capable of handling multiple tasks and deadlines.
• Adaptable to evolving digital marketing trends and technologies.