Global Marketing Analytics, Assistant Manager - Singapore - CASTLERY PRIVATE LIMITED

Description

Furniture shopping has always been about filling a room with trending aesthetics. At Castlery, we're making it about creating a space to thrive in and be their best self.

We are building a culture of people obsessively passionate about our mission and a place where you will want to show up every single morning and thrive together.

Do you enjoy working within an inspiring, transparent and flexible environment, having the autonomy to make an impact and strive for excellence, being part of a supportive and open-minded team?

If the answer is YES, join us in our mission to open everyone's eyes to the spaces they already have—and the life that's yet to be lived in them.

As a Marketing Analytics Assistant Manager, you will possess strong analytical skills, a deep understanding of marketing principles, and the ability to translate data into actionable insights. You will play a critical role in driving data-driven decision-making across our marketing initiatives to optimize performance and achieve global business objectives.

Key Responsibilities:

Analytics and Insights Generation:

• Conduct in-depth analytics on marketing problems to produce actionable insights for campaigns and key marketing initiatives.
• Serve as the analytical brain of the marketing team, leveraging data to answer critical marketing questions and propose effective solutions.
• Draw convincing conclusions from data analysis and provide recommendations to enhance marketing effectiveness.

Measurement Development:

• Support the development of appropriate measurements for marketing teams and initiatives, ensuring alignment with evolving business strategies.
• Collaborate with stakeholders to establish KPIs that accurately reflect the success of marketing efforts and drive business outcomes.

Multi-Touch Attribution, MMM and Channel Insights:

• Drive and enhance multi-touch attribution models to accurately quantify the contribution of each marketing channel.
• Adopt Meta AA, and Google ADH to drive channel insights using 1st party data.
• Continuously improve the in-house MMM model, to support long term marketing budgeting decisions.
• Play a key role in optimizing channel budget allocation decisions based on insights from attribution models.

O2O & Branding Impact Measurement:

• Measure the impact of O2O (Online-to-Offline) and branding initiatives, leveraging available data and hypotheses.
• Validate hypotheses and make informed decisions based on available information, while continuously striving to improve measurement accuracy.
• Design and implement initiatives to collect relevant data for better understanding and decision-making.

Dashboard and Reporting Development:

• Build dashboards and reporting tools to fulfill the diverse analytical needs of marketing teams, enabling informed decision-making.
• Understand the specific decision-making processes and KPIs of each team to tailor dashboards accordingly.
• Provide ongoing training and gather feedback to continuously improve the usability and relevance of dashboards.

Team Management:

• Lead and mentor a team of data analysts and foster a collaborative and inclusive work environment.
• Implement training initiatives to enhance team skills in modeling, data analysis, reporting, and project management.

The Perfect profile:

• Holds a degree in mathematics, statistics, computer science, economics, or related fields, with an advanced degree considered a plus.
• Proven expertise in Marketing Analytics, Marketing Measurement, or Business Intelligence, ideally within the e-commerce sector. Possesses 5+ years of overall experience, with 1+ years of experience in team management.
• Proficient in Python and SQL, with knowledge of tools such as Power BI, Google Analytics, Meta AA, Google ADH, and models such as MTA, MMM.
• Exhibits a deep understanding of marketing metrics and channels, including Google and Facebook, with the ability to translate business problems into data problems.
• Displays a natural curiosity and eagerness to deep dive into complex data to gain insights and is proficient in problem-solving through innovative means.
• Displays a growth mindset, characterized by a continuous desire to learn, improve, and explore new opportunities to enhance work efficiency and effectiveness.
• Possesses strong team-player attributes, actively engaging in collaboration and support to tackle complex problems collectively.

Benefits

Our first promise - the ride of a lifetime

You will be joining the company in its most exciting phase, where we have proven our product market fit. With the growing online penetration of furniture, we will scale from 1 to 100. You will witness the rapid scaling of our customers and organization.

The second promise - a good place to work

We are building a company that puts people as the company's core strategy for success. It's our mandate to make every employee perform to their highest potential so that they can do the very best work of their lives here, in Castlery.

• We deeply value the employee's growth, ensuring a good onboarding experience, building career development, clarity on the company strategy and everyone's contribution to the bigger picture
• Create a supportive, transparent and flexible work environment to enable our people to be highly productive and creative
• Design and provide effective technical, managerial, culture and leadership training programs to help our people learn and grow.