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- Collect and analyze consumer and market insights and competition strategies to make recommendations to management
- Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific
- Implement new product launches on time in full and strive to maintain growth on pillar products
- Propose and implement promotional and trade marketing plan for product(s)
- Manage PPP budget for product(s) to maximize ROI
- Ensure sales forecast accuracy for demand planning
- Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
- Creates collaboration for bigger success
- Shares & leverages best practices
- University graduated or above, preferable in Business, Marketing or related discipline
- Minimum years of experience
- In-depth knowledge of beauty products/categories
- Experienced in research and market data analysis
- Experience in full -axis beauty portfolio management is advantageous
- Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers
- Good Financial Sense and good understanding of luxury service industry
- Willing to learn, goal-oriented, able to work under pressure
- Good communication and interpersonal skills
- Fluent in English, bilingual (Mandarin or Cantonese) preferred
- Puedes inscribirte en un máximo de tres ofertas en un período de días.
- No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.
Senior Product Manager. Lancôme - Singapur, Singapore - L'Oréal
Description
Key Job Accountabilities:
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
Key Skills:
Market & Consumer Insight
Brand Development
Activation Excellence
Collaborative Leadership
Requirements: