Director, Marriott Bonvoy - Singapur, Singapore - Marriott International

    Marriott International
    Marriott International Singapur, Singapore

    1 week ago

    Marriott International background
    Full time
    Description

    JOB SUMMARY

    The Director of Loyalty Marketing & Portfolio Marketing APEC is a key member of the Loyalty Marketing team. This role entails:

  • Portfolio Marketing
  • Marriott Bonvoy Moments
  • Experiential activation & Partnerships
  • Destination Marketing
  • This role involves collaborating closely with global, continent, and area teams to establish a stronger connection between guests and the portfolio and loyalty program by creating engaging experiences that are locally relevant and in line with the global strategy. Additionally, this position is responsible for enhancing marketing performance within the region.

    • Success in this role necessitates strong organizational skills, strategic thinking, and the ability to effectively manage multiple priorities simultaneously. The incumbent will collaborate with various departments within Marriott's Corporate Headquarters and the continent/region/area offices.

    CANDIDATE PROFILE

    Education and Experience

  • 4-year degree in Business Administration, Marketing, or a related field from an accredited university
  • 4-5 years of pertinent professional experience in program management, marketing strategy, digital, or a related area, demonstrating progressive career growth and exceptional performance patterns.

    • Key experience includes:

  • Collaborating with diverse teams to achieve shared objectives.
  • Effective management through influence rather than direct reporting relationships.
  • Project management expertise, with a demonstrated ability to lead multifunctional project teams to drive tangible results and actions.
  • Excellent relationship development and management skills with both internal and external partners; capacity to provide justifiable business rationales when necessary.
  • Proven ability to engage and influence all organizational levels through persuasive communication and analysis.
  • Analytical mindset and familiarity with financial principles.
  • Experience in overseeing and delivering multiple projects concurrently.
  • Experience in marketing across various channels: properties, contact centers, direct mail, email, web, and social media, among others.

    • CORE WORK ACTIVITIES

    Strategy & Planning

  • Collaborating with senior management and peers to plan and execute strategies.
  • Overseeing the development and implementation of top-notch Loyalty Marketing campaigns that distinguish Marriott Bonvoy and the portfolio from competitors, capturing consumer and media attention.
  • Serving as a regional liaison and collaborating across the organization/stakeholders to devise a cohesive event strategy and identify opportunities to enhance campaigns through partnerships and buzz-generating tactics.
  • Other essential activities include but not limited to:
  • Regional connection point
  • Ideation & Concepting
  • Research, trends, and POV analysis
  • Agency identification & recommendation
  • RFI/RFP development & distribution
  • Campaign execution within a quick turnaround time

    • Portfolio & Destination Marketing

  • Implementing global multi-brand messaging and Portfolio/Loyalty creative/messaging.
  • Being the custodian of the Marriott Bonvoy brand in the continent, collaborating with various teams to ensure on-brand implementation.
  • Planning, coordinating, and executing marketing campaigns that highlight the portfolio and connection to flagship brands. Collaborating with cross-functional teams, agencies, and vendors to create compelling content and creative assets.
  • Developing and executing comprehensive destination marketing strategies to drive essential performance outcomes (awareness, consideration, and bookings).
  • Conducting/contributing to market research and competitor analysis to identify market trends, consumer preferences, and opportunities for Marriott Bonvoy. Using data-driven insights to refine marketing strategies.
  • Creating and curating content to support marketing initiatives and engage target audiences.
  • Tracking and analyzing the effectiveness of portfolio and destination campaigns, utilizing key performance metrics to gauge the impact of campaigns and make data-driven decisions.

    • Experiential Activation & Partnerships

  • Implementing and overseeing experiential campaigns that foster engagement with the loyalty program and portfolio in a meaningful manner.
  • Ensuring flawless execution of campaign marketing plans in alignment with the marketing rights negotiated for partnerships.
  • Directing and providing guidance for a team's work.
  • Other vital activities include but not limited to: Buzz activation/project management, RACI/stakeholder alignment & approvals, Budget management, Agency management, Messaging & PR alignment, Pre/during/post communications, KPI measurement & reporting.

    • MANAGEMENT COMPETENCIES

    Leadership

  • Adaptability - Maintains performance under pressure or amid workplace changes/challenges.
  • Communication - Conveys information and ideas convincingly and engagingly through various methods.
  • Problem Solving and Decision Making - Identifies and comprehends issues, problems, and opportunities; assesses information from various sources to draw conclusions, develop alternatives and solutions, and make decisions effectively.
  • Professional Demeanor - Exhibits behavioral styles that exude confidence, garner respect, and align with the company's values.

    • Managing Execution

  • Building and Contributing to Teams - Participates in team endeavors, fostering cohesion and collaboration to achieve common goals.
  • Driving for Results - Sets high performance standards, assumes responsibility for work objectives, proactively takes action to accomplish goals beyond basic requirements.
  • Planning and Organizing - Gathers necessary information and resources, prioritizes work to achieve goals effectively.

    • Building Relationships

  • Coworker Relationships - Interacts in a manner that builds openness, trust, and confidence to pursue organizational goals and enduring relationships.
  • Customer Relationships - Develops and maintains relationships based on understanding customer/stakeholder needs and actions aligned with company service standards.
  • Global Mindset - Supports a diverse workforce and business partners, leveraging differences to foster innovation, engagement, and improved business outcomes, ensuring all employees can contribute fully.

    • Generating Talent and Organizational Capability

  • Organizational Capability - Evaluates and adjusts work processes to meet organizational needs and support goals.
  • Talent Management - Offers guidance and feedback to help individuals enhance skills needed to achieve work objectives.

    • Learning and Applying Professional Expertise

  • Applied Learning - Seizes learning opportunities to improve self and/or others' performance.
  • Business Acumen - Utilizes business information for daily operations, developing innovative solutions to address business challenges.
  • Technical Acumen - Applies professional skills to manage daily operations and address work challenges within a specific functional area innovatively.
  • Communications - Effectively utilizes communication strategies to disseminate information for understanding, gaining commitment, and inspiring action.
  • Communications and Media - Proficient in media production, communication, and dissemination techniques through various platforms for information sharing and entertainment.
  • Sales and Marketing - Proficient in sales and marketing concepts, strategies, and tactics to showcase and promote products/services effectively.
  • Basic Competencies - Fundamental skills necessary for basic work tasks.
  • Basic Computer Skills - Proficient in utilizing basic computer hardware and software for various tasks.
  • Mathematical Reasoning - Applies mathematical skills to solve work-related problems efficiently.
  • Oral Comprehension - Listens and understands spoken information and ideas effectively.
  • Reading Comprehension - Understands written content in work-related material.
  • Writing - Communicates effectively through writing tailored to the audience's needs.

    • Marriott International upholds equal opportunity employment practices, focusing on hiring a diverse workforce and fostering an inclusive, people-centric culture. The company opposes discrimination on any protected basis as per applicable laws.