- Lead day‑to‑day relationships for a portfolio of regional clients, acting as the strategic partner and main point of contact.
- Plan and deliver multi‑channel campaigns across paid social, programmatic, search and display, ensuring they hit performance and brand objectives.
- Work closely with internal strategy, media, creative and analytics teams to translate client briefs into compelling, insight‑driven media and content plans.
- Drive KOL and influencer initiatives end‑to‑end – from strategy and talent selection to briefing, content alignment and performance reporting.
- Oversee PR, content and social activations that amplify paid media and KOL work, ensuring integrated storytelling across channels.
- Own forecasting, budgeting, pacing and campaign optimisation, with clear reporting and actionable recommendations.
- Mentor junior team members, helping to develop their client servicing and digital marketing capabilities.
- Solid agency‑side experience in account management serving digital or integrated marketing clients in APAC.
- Proven track record running paid media campaigns (paid social, programmatic, search, display) from brief to post‑campaign analysis.
- Hands‑on experience with KOL/influencer marketing and an understanding of PR or social/content campaigns is highly desirable.
- Native or fluent Mandarin plus strong English, able to manage stakeholders and develop materials in both languages.
- Strong commercial mindset – comfortable with numbers, confident in presenting performance, and proactive in identifying growth opportunities.
- Collaborative, solutions‑oriented approach, with the ability to manage multiple projects and deadlines in a fast‑paced environment.
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Paid Media Manager - Singapore - People Story
Description
Senior Account Manager – APAC (Mandarin Speaking) – Digital Media & Marketing Agency
Our client is a fast‑growing digital media and marketing agency, looking for a Senior Account Manager to own key APAC client relationships and lead integrated digital campaigns across China and the wider region.
The role
What you'll bring
Ready to take your career to the next level?
Apply now to join a world-class agency in Singapore and drive success for their clients.
This opportunity is managed by People Story, a specialist recruitment partner to the world's leading agencies. All applications will be handled with strict confidentiality.
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