MarTech Analytics Consultant - Singapore - Vertis

    Vertis
    Vertis Singapore

    2 days ago

    Technology / Internet
    Description
    About Us

    Innovate. Create. Elevate.

    At Vertis, we believe innovation starts with people. We design and deliver exceptional digital solutions that elevate our clients brands and the experiences they create for their customers. Through technology-driven creativity, we enable meaningful business transformation. Our team is made up of capable, confident, and motivated individuals who collaborate, challenge ideas, and grow together.

    About The Job

    We are seeking a MarTech Analytics Consultant to lead the design, implementation, and optimization of marketing technology solutions that drive business growth and enhance customer engagement. The ideal candidate will have a strong background in HubSpot, Marketo, Adobe Campaign, and related marketing platforms, with the ability to translate client requirements into scalable and effective marketing automation strategies.

    Key Responsibilities
    • Implement and configure analytics solutions using Adobe Analytics (Adobe Web SDK) or similar for web and mobile platforms.
    • Ensure proper data collection, event tracking, and user behavior analysis.
    • Utilize tag management systems to deploy and manage tracking tags, rules, and data layers.
    • Create and update tags, rules, and data layers to capture business-critical data.
    • Troubleshoot and resolve tag-related issues in real-time.
    • Create and maintain custom dashboards to track key metrics across platforms.
    • Automate reporting to deliver performance insights to business stakeholders.
    • Conduct quality assurance tests to ensure data accuracy and integrity across platforms.
    • Collaborate with development teams to validate analytics implementations and resolve any tracking issues.
    • Support integration and setup of cross-channel tracking across various analytics tools (cross- platform analytics) to provide unified insights across web, mobile, and other digital channels.
    • Work closely with marketing, development, and product teams to align analytics with business goals.
    • Provide training on analytics tools and reporting best practices

    Requirements And Qualifications
    • Proven 5+ years of experience in digital analytics, MarTech consulting, or a similar role.
    • Hands-on experience with Adobe Analytics, Adobe Web SDK, Adobe Launch, or similar analytics and tag management platforms.
    • Strong understanding of event tracking, data layers, and web/mobile analytics implementations.
    • Familiarity with front-end technologies (HTML, CSS, JavaScript) for troubleshooting tracking issues.
    • Create and update tags, rules, and data layers to capture business-critical data
    • Troubleshoot and resolve tag-related issues in real-time
    • Create and maintain custom dashboards to track key metrics across platforms.
    • Automate reporting to deliver performance insights to business stakeholders
    • Conduct quality assurance tests to ensure data accuracy and integrity across platforms
    • Collaborate with development teams to validate analytics implementations and resolve any tracking issues
    • Support integration and setup of cross-channel tracking across various analytics tools (cross- platform analytics) to provide unified insights across web, mobile, and other digital channels.
    • Work closely with marketing, development, and product teams to align analytics with business goals
    • Provide training on analytics tools and reporting best practices
    • Attend all the required training.

    Benefits
    • Competitive compensation
    • Medical & Dental benefits
    • International and multicultural working environment
    • Training and development opportunities
    • Career growth in a fast-growing organisation
    • Birthday Leave

    Our Hiring Process

    After submitting your application, our Talent Acquisition team will review your profile. If your skills and experience align with the role, we will get in touch to discuss the next steps. Please be cautious of recruitment fraud and only engage with communications from our official team using email addresses that end with @vertis.digital.

    Vertis is proud to be an Equal Opportunity Employer. We believe that diversity of thought, background, and experience drives innovation and success. That is why we are committed to building and nurturing a team that reflects a wide range of perspectives, abilities, identities, and experiences. At Vertis, every voice matters, and together, we achieve more.

    We appreciate all applications. However, only shortlisted candidates will be contacted. Thank you for your interest in Vertis.

    The use of artificial intelligence tools, including language models such as ChatGPT, during the interview process is strictly prohibited and will result in the disqualification of your application.

    Singapore citizens are welcome to apply.
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