Brand Manager - Singapore - LUXASIA

LUXASIA

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands.

Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management.

Since 1986, the company has partnered the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II.

We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry.

At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets.

Come join us now.

Position Purpose:

This role as Brand Manager will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand's guidelines to support and achieve the sales plan.

Together with the General Manager, this role will oversee, orchestrate and execute the brand's CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.

You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.

You must enjoy spending time in the market to understand their problems and find innovative solutions for the broader market.

Principal Accountabilities:

Channel & Retail Marketing

Be the key marketing liaison
Develop and implement a gotomarket channel marketing plan including promotion, animation partnerships, and consumer activations.
Ensures timely and perfect execution of all marketing activations offline and online at all times.
Analyse potential partner relationships for the product range, positioning strategy, pricing, and promotions.
Communicate effectively with all channel partners to align, plan, and execute all product and trade marketing objectives, plans, and activations before, during, and post animation.
Deepen channel customer development through CRM program activations.

Product Management

Consolidate and update marketing team of postcampaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
Management and tracking the flow of product registration in Singapore to ensure timely registration.
Conduct market trend analysis, monitor competitors' moves, and plan proactive actions
Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales, and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
Business and channel sales performance tracking and analysis, launch followup, and action plan development.
Implement a DoorbyDoor Marketing plan (CRM, events, and promotions).
Budget Management: Responsible for full P&L.

Customer Relationship Marketing (CRM)

Defines the Brand's local CRM campaign priorities
Builds CRM campaign calendar
Ensures that customer segmentation remain up to date and relevant for each campaign
Develops relevant and engaging brand communications behind the right product mix
Master, improve, and maximize the usage of customers' information (purchase history) in developing relevant marketing programs. Defines & executes CRM analytics.
Strategize, develop, and execute CRM programs for the brand.
Evaluates CRM campaigns against target KPIs and share learnings.

Requirements:

Minimum Degree with at least 4 years of brand management in the beauty and/or FMCG industry.
Experience in luxury beauty or consumer brands will be advantageous.
Good business insights into the industry and strong business acumen.
Good analytical skills, problem solver, selfstarter with an entrepreneurial spirit.
Strong understanding of the P&L of the business.
Excellent communication and presentation skills.
Proven track sales record in a target driven environment.
Creatively driven to think out of the box.
Strong ability to multitask; strong project management skills with good time management ability.
Have a keen interest, a good eye, and a passion for beauty.