B2b Marketing Lead - Singapore - The Edge Asia

The Edge Asia
The Edge Asia
Verified Company
Singapore

4 weeks ago

Wei Jie

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Wei Jie

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Description

Our client, a leading global bank, is seeking an accomplished leader in B2B Digital Marketing to drive business banking growth across APAC and other markets.

As the Marketing Lead, you will play a pivotal role in creating and implementing effective marketing strategies that align with the bank's overall business objectives, with a key focus on driving customer acquisition.


This is an exciting opportunity to be at the forefront of shaping the bank's marketing efforts, leveraging innovative digital strategies to establish the bank as a leader in the industry and drive tangible business outcomes.


The role is open for Singaporeans & PRs only

Some of the key responsibilities will include:

  • Develop and execute innovative digital marketing strategies to drive business banking growth, targeting SME clients in multiple markets in Asia.
  • Translate business objectives and strategies into a unified and creative marketing strategy.
  • Identify and implement effective customer acquisition strategies, leveraging datadriven insights and market trends.
  • Cultivate strategic media partnerships to enhance brand visibility and amplify marketing efforts.
  • Provide performance reporting and analysis, utilizing data to optimize marketing strategies and drive continuous improvement.

To be eligible for this role you will require:

  • Bachelor's degree in Business/Marketing.
  • MBA preferred.
  • 10+ years of experience in B2B marketing leadership roles in toptier firms.
  • Proven track record in digital marketing, including social media management, content management, and data analysis, demonstrating measurable results.
  • Experience working in large matrix organizations, ideally within Financial Services.
  • Strong leadership and interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.
  • Strategic mindset with the ability to think critically and analyze data to inform marketing strategies
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