Apac Branding - Singapore - TRUST RECRUIT PTE. LTD.

TRUST RECRUIT PTE. LTD.

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Responsibilities:

Follow closely with macro trends and industry trends, close to customer and category insights in order to have a stronger brand and product story telling in order to build up the fundamentals of stronger communications

APAC Marketing Communication Strategy:

Develop digital strategy with multi-channel customer engagement in APAC and execute marketing communication strategies specifically designed for the APAC markets and develop programs, and campaigns to enhance Brand credentials, Brand engagement especially focusing on digital channels reaching new customers in the general market APAC; Identify target audiences, determine appropriate communication channels, and create impactful messaging to effectively promote products and services.

Strategically expand communications.

Performance marketing and paid media

- _Hands-on experience in executing paid campaigns in Meta, Google, LinkedIn _
- _Copywrite ad copy and work with designer to develop ad creatives _
- _Manage or support administrative matters such as billing, tracking, and updating of media budgets _
- _Coordinate with publishers and media outlets on ad purchases _
- _Partner with Digital platforms publishers and media outlets on marketing events. _

Website analytics and content management

- _Ability to conceptualize campaign landing pages _
- _Good understanding and practical experience of Baidu, Google Analytics (GA4), Google Search Console and other relevant analytics tools (preferred) _
- _Experience with website content management systems to upload or maintain content _
- _Hands-on experience with marketing automation tools. _
- _Maintain database of contacts _

Data-driven Reporting

- _Prepare corresponding reports for the above areas _
- _Analyze data to gain actionable insights in the social and communication platforms _
- _Work closely with UI / UX to enhance customer experience as well as optimize conversion rate _

SEO development

- _Craft regional SEO marketing strategies across platforms and channels for B2B2C and B2B models _
- _Optimize website for search engines (SEO) _

Ownership of agency relationships - Source and work with agencies to ensure tactical implementation of strategy.

Flawless Commercialization:
Lead the refinement of internal processes for flawless commercialization.

Create and manage marketing collaterals such as selling guides, spec sheets, presentations, and product catalogs, ensuring they are consistent with brand guidelines and effectively communicate key value propositions to target audiences.

APAC New Product/Service/Solutions Launch Communication:
Lead corporate communications for new product, service, and solutions launches in the APAC market. Develop and execute communication plans to generate excitement, awareness, and adoption among target audiences.

Brand Communications:
Manage internal brand communications, including establishing and maintaining standards of identity, image banks, icon banks, and templates. Ensure consistent and cohesive messaging within the organization to strengthen brand recognition and alignment. Lead APAC News plan and launch. Brand stories

Develop and

Manage Spokesperson Development Building Technology Leadership:

Plan and create a spokesperson internally, such as an industry expert or key opinion leader (KOL), who can effectively communicate externally to enhance brand reputation.

Develop their expertise, provide guidance, and coordinate their involvement in external communication activities

Collaborate with global marketing teams and communicate regularly to ensure consistent messaging and branding strategies across different regions. Share insights and best practices to optimize marketing communication efforts. Gateway to global digital marketing
Be the voice of the region when collaborating on globally led brand development projects (e.g. global asset development, refinement of brand toolkits, input into long-term brand strategy)

Trademark registration:
Manage the process of researching, preparing, filing, and maintaining trademark registrations to protect the organization's intellectual property rights.

Responsible for budget management for the Regional APAC by markets
Special Projects such as creation of digital platforms tools and assets

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field. Proof of academic excellence from secondary to university in English Language (Straight As) and strong Chinese language qualifications. Advanced degree is a plus.
Excellent communication skills in English and Chinese (written and verbal), especially in story telling editorial skills, enabling effective collaboration with stakeholders across the APAC markets.
710 years or above of proven experience in marketing communication, preferably with a focus on the APAC market and B2B environment.
Strong understanding of marketing principles, brand management, and commu