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- Develop and implement a comprehensive creative vision and strategy aligned with the product or segment that aligns with OCBC's overall business objectives and brand positioning.
- Spreadhead Regional cost efficiencies by creating key visuals that can be used across our APAC markets.
- Elevate in-branch experience by implementing fresh and impactful creative elements to create differentiation and adoption.
- Manage and optimize the bank's social media presence across various platforms.
- Lead the design and development digital assets for the bank's digital channels.
- 10+ years of experience in a lead designer role within the creative field,
- Experience with financial services industry or a related B2C environment is an advantage,
- Proven track record of developing and executing successful creative campaigns across multiple channels.
- Ability to think big picture but is also a hands-on operator.
- Strong understanding of digital marketing principlesoperator.t practices, including social media and video marketing with hands on experience of channel-based performance.
- Experience in managing and leading a team of creative professionals.
- Excellent communication, presentation, and interpersonal skills.
- Passion for the financial services industry and a deep understanding of customer-centric branding.
VP, Creative - Singapore - OCBC
Description
Your Role:
As our Vice President of Creative, Consumer Financial Services at OCBC, you will be the visionary leader and strategic architect driving the creation and execution of a powerful, consistent brand narrative across all physical and digital touchpoints including branch, digital and ATL channels.
You will lead a diverse team of talented creatives and work closely with the Business ensuring seamless integration of brand and campaign messaging across branches, websites, social media platforms, and other digital channels.
Responsibilities:Qualifications: