Social Media Specialist - Singapore - STAR ALLIANCE (SG) PTE. LTD.

STAR ALLIANCE (SG) PTE. LTD.

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Star Alliance Singapore is a subsidiary management organisation that coordinates Star Alliance activities and manages joint projects on behalf of the world's largest airline alliance.

The holding company is based in Frankfurt, Germany.

Our primary customers are our numerous member airlines from around the globe, but we interact with consumers through a number of products and forums.

This position is in the Alliance Development and Communications business unit, which is responsible for the ongoing liaison with Star Alliance member airlines as well as the integration process of new Star Alliance member airlines and connecting partners.

The team is further responsible for communications and marketing, which includes the management of the international brand of Star Alliance.

Job Summary

Develop and execute overall social media strategy, in line with wider Star Alliance business goals and broader marketing plans, as well as content strategies and tactics for all Star Alliance social media channels globally
Manage and monitor thirdparty agencies to adhere to approved policies, such as usage and protection of brand and image
Plan and execute paid social media campaigns
Ensure accuracy and appropriacy of social media content suggested by thirdparty agencies
Manage performance of KPIs for follower growth and engagement rates
Lead channel community management and online reputation management
Use appropriate tools to analyse the performance of Star Alliance social media platforms as well as competitive alliance communications, media, partnerships, and promotional activities
Liaise and maintain relationships and communication with social media specialist counterparts at Star Alliance member airlines, including the organisation of regular meetings and leading relevant expert working groups
Support and amplify Star Alliances' member airlines social media messaging, and vice versa
Collaborate with other business units, for strategy alignment and integrated marketing communications and with internal team, to ensure the implementation of an integrated marketing communications plan
Assist with marketing, branding and communication efforts as required

Your Profile

A minimum of 3 years work experience in social media or related experience in agencies
A relevant degree or diploma
Knowledge of social media tools and techniques is essential, and design software such as Adobe creative suite is preferred
Curious and persistent online researcher with stamina and an eye for detail
Clear, concise, impactful communication skills, with a flair for creating writing, as well as practical copywriting and/or storytelling experience
High level of intercultural awareness
Relationship, business and visual intelligence, mental agility, analytical thinking
High level of proficiency in English is essential, as it is the sole language used for communication with Star Alliance Member Airlines and other external stakeholders

We Offer

Fulltime position based in our Singapore office
Unlimited contract
Comprehensive medical & dental benefits

- a letter of motivation with your salary expectation
- and your CV

The deadline for this recruitment drive is and all interviews will take place after this date.